Yahoo! Asia Pacific Pte

Optimization Strategist II

Yahoo! Asia Pacific Pte
Full Time
Causeway Bay 
Intermediate (3-6 years)

Job Description

Optimization Strategist II

Location: Hong Kong-Hong Kong Island-Causeway Bay

Job Description

You will have the opportunity to build strong command of the online display advertising realm as an Optimization Strategist.  You will establish yourself within the Hong Kong market as an expert in the field of performance display media. By leveraging the many tools that Yahoo! provides, you will drive the optimal setup, execution, management, and analysis of display campaigns for some of Hong Kong’s leading brands – your recommendations will have a direct and immediate impact on advertiser spend and campaign strategy.

Duties and Responsibilities

·         Own day-to-day optimization of display, video, and mobile performance campaign including campaign delivery strategy, troubleshooting, reporting, pacing and tracking progress through mid-campaign analysis

·         Analyzing campaign performance against client’s goals utilizing campaign metrics and implementing changes to improve performance

·         Pre-sales support on performance display and provide guidance on pixel and campaign goals

·         Post-campaign analysis and reporting including recommendations for future investments

·         Communicate with team manager on your portfolio of campaign progress, technical, or any blocking issues

·         Support development and implementation of DR growth strategies



·         Bachelor's degree in marketing, advertising, or related field

·         5+  years working  in online advertising space

·         Knowledge of broad marketing and advertising trends/frameworks

·         Experience managing/optimization performance display campaigns preferred


Required Skills and Abilities

·         Outstanding analytical, decision-making, and problem solving skills; sharp attention to details

·         Ability to work in a fast-paced and dynamic environment – you are proactive, well organized, able to meet tasks on short deadlines, and can multi-task and prioritize

·         Excellent verbal and written communication skills

·         Entrepreneurial spirit – drive to take ownership and build a business

·         Advanced Excel Skills required


Technical Skills

  • Microsoft Excel