ABU Trade Marketing Mgr
Location: Hong Kong-Hong Kong Island-Causeway Bay
We are looking for a professional and knowledgeable
trade marketing specialist with a can-do attitude to join the Yahoo HK
The HK marketing team drives our efforts across the organization to build the most efficient, innovative, seamless marketing programs aligning with the company’s global and country goals. Our trade marketing division is responsible for leading integrated marketing initiatives to build awareness, increase adoption, and ultimately drive revenue across a spectrum of advertising solutions including display, search marketing, native advertising, programmatic media and digital video advertising and social.
We are looking for an excellent trade marketer with a track record of bringing products to market and enabling sales teams through marketing tools, programs, promotions and events. The candidate must understand digital marketing, our competitive environment, and understand the needs of ad agencies and advertisers, and are able to translate product capabilities into solutions and will help generating sales revenue. The role required working cross-functionally, and occasionally cross-markets, to gather information and manage projects to on-time and quality completion.
closely with ad product teams and sales team to drive go to market strategy for
advertising solutions, as well as ongoing communications for regular product
updatesDevise Marketing Strategy and Planning.
- Understand market dynamics and leverage research and insights to develop
strategic marketing plans that drive thought leadership and enhance market
awareness of our solutions.
- Develop and implement sales tools and marketing collateral to help our sales win in market. This includes presentations, sales sheets, videos, webinars, infographics and other sales enablement materials that promote our solutions.
- Produce programs aimed at educating our customers on an array of advertising solutions
and organize annual tentpole events and conference
and maximize impact on advertising portal, monthly newsletter and social
- Work closely with ad solutions team on writing campaign case studies, client testimonials and producing product videos
- Corporate premium production
EXPERIENCES & SKILLS
degree or above in Marketing, Communications, Digital Media or related field with
a passion and interest in the digital media industry
of 6 years experience in a digital marketing, product marketing, content
development, online communications or similar role within an organization or
market sense with some experience on Search Advertising, Native Ad,
Programmatic Buy, Social Marketing etc
experience in website and advertising production and initiatives to drive
event management skill
on video and product showreel production
- A superb communicator and presenter with good PowerPoint
with media agency and PR agency is a plus
strong team player with excellent organizational skills
- Excellent communication skills fluent in Cantonese, English and Mandarin
- Spirited collaborator in a fast-paced, high output environment
- Ability to adapt to a changing environment quickly and easily
able to work both independently and also as a team player
to manage multiple daily tasks, as well as, long-term strategic projects
- Corporate Communications
- Digital Media
- Project Management