ABU Trade Marketing Mgr

Senior (6-10 years)

Technical Skills

  • Advertising
  • Corporate Communications
  • Digital Media
  • Marketing
  • PR
  • Project Management
  • Sales

Job Description

ABU Trade Marketing Mgr

Location: Hong Kong-Hong Kong Island-Causeway Bay


We are looking for a professional and knowledgeable trade marketing specialist with a can-do attitude to join the Yahoo HK marketing team.  


The HK marketing team drives our efforts across the organization to build the most efficient, innovative, seamless marketing programs aligning with the company’s global and country goals. Our trade marketing division is responsible for leading integrated marketing initiatives to build awareness, increase adoption, and ultimately drive revenue across a spectrum of advertising solutions including display, search marketing, native advertising, programmatic media and digital video advertising and social.

We are looking for an excellent trade marketer with a track record of bringing products to market and enabling sales teams through marketing tools, programs, promotions and events. The candidate must understand digital marketing, our competitive environment, and understand the needs of ad agencies and advertisers, and are able to translate product capabilities into solutions and will help generating sales revenue. The role required working cross-functionally, and occasionally cross-markets, to gather information and manage projects to on-time and quality completion.  


  • Work closely with ad product teams and sales team to drive go to market strategy for advertising solutions, as well as ongoing communications for regular product updatesDevise Marketing Strategy and Planning.
  • Understand market dynamics and leverage research and insights to develop strategic marketing plans that drive thought leadership and enhance market awareness of our solutions.
  • Develop and implement sales tools and marketing collateral to help our sales win in market. This includes presentations, sales sheets, videos, webinars, infographics and other sales enablement materials that promote our solutions.
  • Produce programs aimed at educating our customers on an array of advertising solutions
  • Plan and organize annual tentpole events and conference
  • Manage and maximize impact on advertising portal, monthly newsletter and social marketing sites
  • Work closely with ad solutions team on writing campaign case studies, client testimonials and producing product videos
  • Corporate premium production


  • University degree or above in Marketing, Communications, Digital Media or related field with a passion and interest in the digital media industry
  • Minimum of 6 years experience in a digital marketing, product marketing, content development, online communications or similar role within an organization or agency
  • Strong market sense with some experience on Search Advertising, Native Ad, Programmatic Buy, Social Marketing etc
  • Solid experience in website and advertising production and initiatives to drive traffic
  • Hand-on event management skill
  • Knowledge on video and product showreel production
  • A superb communicator and presenter with good PowerPoint skills
  • Experience with media agency and PR agency is a plus
  • A strong team player with excellent organizational skills
  • Excellent communication skills fluent in Cantonese, English and Mandarin



  • Spirited collaborator in a fast-paced, high output environment
  • Ability to adapt to a changing environment quickly and easily
  • Self-starter able to work both independently and also as a team player
  • Ability to manage multiple daily tasks, as well as, long-term strategic projects


Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelNon-specified
LanguageEnglish, Cantonese, Mandarin (Putonghua)
Yahoo! Asia Pacific PteInformation Technology