The Walt Disney

Senior Manager, Online Marketing and Social Media

The Walt Disney
Full Time
Senior (6-10 years)

Job Description

Senior Manager, Online Marketing and Social Media

The Senior Manager, Online Marketing and Social Media will be responsible for understanding the overall business and market needs to craft an online marketing & social media strategy and deliver recommendations to achieve Hong Kong Disneyland Resort (HKDL) business objectives.  He/she will need to develop HKDL’s annual online marketing strategy to reach target consumer and enrich in park product content for endorsement by VP, Marketing and Director, Marketing.
  • Develop and manage an online portfolio strategy to enhance consumer reach & e-commerce sales, including but not limited to SEM, Online advertising & 3rd party portal activation
  • Lead online project development, with a team based in Hong Kong and monitor detailed execution in overseas market, with framework and model aligned
  • Provide direction and recommendation on HKDL websites & event campaign websites through in-depth understanding on individual market’s strategy and needs to influence Disney’s online arm and/or suppliers on delivering the websites
  • Lead in-park interactive experience development to enrich the product content for seasonal and milestone events, and integrate with in-market advertising & partnership promotion campaign. Act as a project champion in consolidating Line of Business (LOBs) business requirement and lead a project team to ensure deliverables in cost-efficient & timely manner
  • Translate Magic Access (MA) business direction into MA personalized portal strategy, aiming at creating direct guest communications and unique marketing opportunities
  • Develop social media and new media strategy to maximize HKDL and special event awareness among target segments
  • Establish productive relationship with other portals, such as Baidu, Facebook & Youtube and relevant business partners to achieve cost effective marketing programs
  • Direct & supervise online agency on delivering effective and efficient Search Engine Marketing strategy by market
  • Serve as a brand guardian on the online/ interactive front

Technical Skills

  • Advertising
  • Branding
  • Corporate Communications
  • Costing
  • e-commerce
  • Marketing
  • Microsoft Access
  • Sales
  • Translation