The position will support the Head of China Market to unveil the market potential and develop and implement business strategy to drive visitation. He/she will work closely with discipline teams to provide market intelligence and learnings that help develop and update the market strategies. The insights and learnings will be translated into creative assets and trade materials adaptation, local media and buying strategies and other marketing levers that are relevant to these markets. He/she will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check and distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.
Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets
Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer
Develop annual / multiple-year marketing campaign planning, lead business reviews and measures of budget use and campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
Establish close partnership across other disciplines and Lines Of Business (Integrated Marketing Communications, Product, Sales, Digital Business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns
Develop and coach a team of marketing professionals