The Manager, Forecasting and Planning is responsible for providing forward looking intelligence in regional economy, travel trends and use it for demand planning of all Lines of Business (LOBs). The forecasting responsibilities are primarily attendance and occupancy and secondarily merchandise transactions and F&B covers. He/she will evaluate the mix of business and its impact on rate to forecast revenue. The revenue forecasting responsibilities are primarily ticket and hotel rate and secondarily merchandise and F&B transaction value. He/she will develop and deliver full management information so that the partners can effectively use the forecast for demand planning and strategy execution purposes. He/she will also improve forecasting science by using existing systems and introducing new econometric models and other methods. As part of the senior team in Revenue Management & Analytics (RM&A), the Manager, Forecasting and Planning will assist in RM strategy development by providing demand forecast. As owner of the demand modeling, he/she will partner with finance on Long Range Planning and Five Year Planning and lead the annual Revenue Planning process with the stakeholders of Sales, Marketing, Finance and Operations.
Produce and present Short Term Forecast and Long Term Forecast, and the weekly and monthly updates to those forecast
Produce and present Revenue Plan and Annual Operating Plan on an annual basis
Set up and maintain communication channels between forecasting and the partners in sales, marketing and revenue management / pricing to understand the demand shaping initiatives
Evaluate the current forecasting methodology and improve data quality, aggregation and disaggregation, and adopt optimal forecasting horizon
Develop best-fit forecasting techniques including time series, econometric and nonlinear modeling
Measure forecast accuracy performance for continuous improvement in forecast technique and process
Fine tune the forecasting process and match it with the right skills within the team to improve forecasting effectiveness and efficiency
Exercise a deep data-driven analytical and problem solving approach in identifying and developing RM models and solutions for revenue gaps, business opportunities, channel advantage and parity
Create business relationships with key business partners in Sales, Marketing, Finance, IT, and Operations to ensure revenue management initiatives are executed on a daily basis
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