The Manager, Costumer Managed Relationships (CMR) is responsible for developing and implementing 1:1 marketing programs to deliver Hong Kong Disneyland Resort (HKDL) business goals. He/she will develop both relationship and conversion campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process, integration with other disciplines (i.e. Digital Marketing) and overseeing execution. He/she will be a champion for HKDL consumers and align with internal stakeholders to create relevant, compelling and interesting CMR programming that helps to strengthen our presence in the marketplace, deepen customer relationships and drive business results.
Identify, develop, and lead the creation of effective CMR strategies and programs that are relevant to guests and help deliver on business goals
Lead and oversee assigned programs from inception to completion, including program design, audience selection, creative input, testing, and reporting
Partner with strategic/support areas to understand business needs, enhance existing systems' functionalities that impact CMR program execution. Work with Technology, Consumer database teams and other regional resources to develop, leverage and/or optimize database capabilities
Maintain a pulse on the changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities
Educate partners on the role of CMR within the marketing mix and proactively serve up potential solutions that help deliver incremental contributions
Work with a cross- functional team to recommend on Business Rules / contact Policy