Reporting to Senior Manager, Marketing Communications, this position will be responsible for leading the daily operation of creative services (consumer facing). He/she will work closely with market (primary), product, operations and entertainment teams on implementation of integrated marketing communication materials with the objective of delivering creative assets efficiently. The focus is to develop and maintain creative services workflow, identify appropriate creative partners including advertising agency, budget management, as well as oversee approval process on creative assets for both intern and external partners. He/she will also need to proactively support different Lines Of Business (LOBs) by developing and implementing creative assets for communications of Hong Kong Disneyland Resort (HKDL) initiatives including Hotel, F&B, Annual Pass, PR, Digital, HR, Park Operations and Distribution Marketing.
Lead the implementation of marketing communications initiatives including advertising, collateral materials and content management
Develop and maintain creative work flow
Provide creative support to internal clients (Ticketing, Operations, Hotel, F&B and HR teams) to ensure projects are properly channel through appropriate creative services team and deliver within budget and time
Work closely with product, entertainment and operation teams for all on property production execution arrangement and logistics
Responsible for print creative assets management - leverage / optimize / manage quality of assets produced
Manage budget and deliver programs within admin and audit process