The Walt Disney

Assistant Category Manager / Category Manager

The Walt Disney
Full Time
Central
Non-specified
Intermediate (3-6 years)
Non-specified
English

Job Description

Assistant Category Manager / Category Manager

  • Manage licensing business in consumer products for the market:
  • Support Category Manager in development and implementation of Strategic Business Plans for consumer product business.
  • Develop appropriate local market category plans & strategies consistent with Global and Regional goals and objectives.
  • Help drive Hong Kong licenses in multiple categories especially those with corporations that are best in the industry.
  • Monitor each industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney’s strategies and plans.
  • Develop, implement and achieve 5 year Strategic Plans and annual budgets (wholesales sales, earned revenues, total revenues and operating income)
  • Identify & contract new licensees/ renew existing licensees to develop category
  • Identify consumer, product, property, and channel gaps and execute plans to fill gaps and grow business.
  • Ensure licensees fully understand and are in compliance with Disney’s business standards and regulations.
  • Work with product development/creative team to achieve sales target through compelling products plans, ongoing product quality improvements, and retail marketing excellence.
  • Develop and implement retail plans to grow business.
  • Work closely with key retail account buyers/RSM to manage Disney’s product range and presence at retail. 
  • Work closely with RSM to implement retail marketing, promotions, and events to enhance brand image and consumer awareness.

Responsibilities

  1. Strategic Management
  • Develop, implement and provide reporting on appropriate local market category plans & strategies consistent with Global and Regional goals and objectives.
  • Monitor apparel industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney’s strategies and plans
  • Determine category key drivers (product, price, and retail channel) for DCP to expand presence consistent with local demographic and retailer needs.
  • Contribute to regional / global discussion of the category on behalf of the local market.
  1. Licensing
  • Develop, implement and achieve 5 year and annual revenue budgets (wholesale sales, earned revenues, total revenues and OI).
  • Identify & contract new licensees/ renew existing licensees to develop category (including global and regional licensees).
  • Identify consumer, product, property, and channel gaps and execute plan to fill gaps and growth business.
  • Update sales forecast by licensee on a monthly basis, monitor & report progress on quarterly basis to regional.
  • Coordinate Contract Renewals consistent with category plans.
  • Partner & collaborate with key licensees for category development & business growth.
  • Conduct “Top Licensee” performance reviews(quarterly) and strategic meeting when needed.
  • Work with licensees to ensure appropriate quality and execution of product development process – STR programs and retail execution.
  • Coordinate with DCP ILS Compliance Group to ensure licensees comply with Disney’s ILS labor standards.
  • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
  • Identify and develop manufacturing centers of excellence (global and regional).
  • Ensure licensees develop quality products under Disney’s business standards and regulation.
  1. Product Development
  • Direct & collaborate with Product Development team to create & execute category plans and ongoing product quality improvements.
  • Coordinate licensee’s product / artwork approvals with Product Development team.
  1. Retail
  • Work with RSM team to manage Disney’s product range and presence at retail. 
  • Act as communication link between RSM team and licensees.
  • Identify signage and merchandising needs to Regional Creative lead.
  1. Finance
  • Responsible for the category budget in the local market.
  • Provide forecast of the category on monthly basis.
  • Responsible for collection past due accounts receivable and monthly royalty statements.
  • Responsible for the administration and execution of the contract.
  1. Marketing
  • Coordinate with RSM team on marketing to support sales promotion, retail marketing events and advertising in the local market.
  • Ensure appropriate licensees implement the Disney visual merchandising programs.
  1. Information Systems
  • Maintain competency in DCP business systems
  • Insight (deal negotiation part)
  • INvision II (Forecasting)

Technical Skills

  • Accountancy
  • Accounts Receivable
  • Advertising
  • Branding
  • Budgets
  • Business Plans
  • Channel Marketing
  • Compliance
  • Forecasting
  • Manufacturing
  • Marketing
  • Merchandising
  • Negotiation
  • Product Development
  • Sales
  • Wholesale Trading