Brand Manager

Lead (more than 10 years)


Technical Skills

  • Advertising
  • Branding
  • Business Development
  • Costing
  • Inventory Management
  • Marketing
  • PR
  • Product Development
  • Product Management
  • Sales
  • Team Management

Job Description

Brand Manager

Location: Taikoo Shing

The incumbent will be responsible for overall branding of the assigned product categories in accordance with Company’s objectives and marketing strategies.


  • Formulate and execute product, marketing and operation plans for the assigned brand(s)
  • Analyze competitive activities and market trend for marketing strategies formulation and business development planning
  • Supervise the Marketing Team in dealing with Principals and Product Team in product management including product development, pricing and inventory control
  • Liaise with advertising/promotion/PR agencies and implement effective A&P plans to achieve desirable brand image and maximize retail presence
  • Work closely with Sales Manager and Retail Manager to ensure sales turnover and profitability of the business
  • Manage retail P&L and maximize profitability by driving sales, minimizing operating costs
  • Set up yearly goals and objectives for retail on both qualitative and quantitative manner


  • Degree or above in Marketing, Business Administration or related discipline
  • Minimum 10 years’ relevant experience in apparel/ accessories/ footwear business
  • Presentable with good analytical and people management skills
  • Organized, mature and able to work independently in a dynamic working environment
  • Excellent command of written and spoken English and Chinese

Attractive remuneration package together with a wide range of fringe benefits including 5-day week, non-contributory retirement benefits scheme, medical coverage and life insurance will be offered.

Please send resume with present and expected salary to Human Resources Department, Swire Resources Limited, Unit 2311, 23/F, Cityplaza One, 1111 King’s Road, Island East, Hong Kong or by fax to 2307 2357 or email to [email redacted, apply via Jobable]. Please quote reference number \"BM/CP\" as subject of email or on cover of application letter.

Employment TypeFull-time
Career LevelLead (more than 10 years)
Education LevelNon-specified
LanguageEnglish, Cantonese
Swire ResourcesRetail and e-commerce

21/F Cityplaza One, 1111 King’s Road, Island East, Hong Kong

directions_walk8 mins walk from Tai Koo Station