The Big Cheese Resume / CV Sample

Curriculum Vitae

John Brown

Executive Summary

Over 20 years of experience building sales and marketing teams across Asia-Pacific. Deep knowledge of the technology industry and globally recognised thought leader on the subjects of SAAS and sales techniques.

Professional Experience

Robin Hood Global

June 2014 - September 2014

Vice President Sales & Operations -Global

The Sales Executive of a $1 billion turnover technology solutions corporation that satisfies enterprise customers at a global scale, with international market share exceeding 10%. Reporting directly to group CEO and accountable for the leadership of 456 staff managed through 4 direct reports. Provided fiscal, strategic and operational leadership to improve operating results. Re-engineered internal procedures and controls, reorganized/reallocated employees and implemented best practices and performance monitoring systems in support of continuous improvement.

  • 184% of plan year-to-date compared to a $40M booking target for a Robin Hood start up providing software services to commercial accounts.
  • Dramatically lowered customer acquisition costs and partnered with top commercial real estate companies to build a channel distribution organization.
  • Produced 67% of sales through channel organization, attaining 59% close ratio and 25-60% higher margins than industry norms.
  • Created exceptional support and training systems, which maximized team effectiveness and allowed quick rollout of campaigns.
  • Promoted to VP of Sales & Operations in July 2011, tightly linking functions to achieve very high levels of efficiency and customer satisfaction; expanded contribution of existing accounts by 97%

Hercules Ltd.

December 2004- December 2010

Senior Director of Sales & Marketing

  • Rebuilt sales organization, yielding increased contracts with corporate business leaders from the previous 7-year total of 120 to 3,600 in less than two years; and led company sales to industry leader status with a 35% market share for sales SAAS.
  • Attained 300% of planned sales in 2006, 500% in 2009, and 625% in 2010.
  • Won management team support and shifted sales strategy to emphasize the pursuit of captive point of sale alliances with business owners.
  • Automated numerous internal systems, increasing speed and efficiency, and accepted additional responsibility to manage provisioning, training, and retail sales management.

The Beauty & The

March 2000- April 2004

Senior Director of Sales

  • Turned around sales force to leap from $14M to $66M annual revenues, making International Business the largest third-party telecommunications service organization and the second-largest shared tenant service company nationally.
  • Reduced overall sales expenses by 25%, creating a sales information system and tool kit to ensure consistency of message and quick responses to field requests.
  • Worked closely with management team, repositioning products to maintain a 40% gross margin in a highly competitive market place.

Peter Pan Ltd.

July 1998-February 2000


  • Managed Region to produce 80% of the company's growth with 35% fewer sales resources; increased reoccurring revenue 40%.

Snow White Far East.


Regional Head of Sales

Cinderella Ltd.


Business Development Manager

Boards & Memberships

  • Board of Trustees, City University of Hong Kong, Chair Faculty Staff Administration Committee
  • Board of Directors, Institute of Enterprise technology, Hong Kong
  • Board of Directors, Community of Marketing affiliations, Hong Kong
  • Former President, Data Innovate Hong Kong, Increased membership 220% in one year
  • Former Board Member, Society for the Aged and disabled
  • Former Board Member and Finance Committee Chair, Institute of challenger sales
  • Chairman of Enterprise Software institution, Hong Kong
  • Treasurer for Hong Kong sales innovation institute

Extra-Curricular Activities, Awards and community involvement

Water-polo, Cricket and Marathon-Running, Guildhall Public speaking examinations Grade 8 (distinguished), Duke of Edinburgh Silver Certificate, Pottery and Arts and Crafts. ‘Kidz first’ and ‘reading in schools’ voluntary work.


English (Fluent), Cantonese (Fluent), Mandarin (Fluent), Japanese (Professional), Bahasa (Professional), Spanish (Professional), French (Professional)

Tertiary Background

2010 MBA, The Kellogg School of Management

1993 Bachelor of Economics & Finance, University of the World, World