Responsibilities

Management

• Regional sales accountability covering more than 20 offices in over 30 countries, across all CRM SAAS business lines
• Generated leads by developing intermediary client referral network – including marketing agencies, sales organisations, technology firms, serviced offices, chambers of commerce, and governmental trade & investment promotion bodies
• Cultivated relationships with clients and prospects, primarily at Marketing Director, CMO and global & regional marketing head levels
• Maintained excellent working relationships with ‘The Lion King Ltd’ Managing Directors and Heads of Business Units, to ensure smooth on-boarding of new clients and consistent quality of ongoing service delivery
• Relationship management of existing clients identifying sales opportunities in new geographies
• Successfully assisted numerous clients with their market entry strategies in new and emerging markets
• Simplified and streamlined clients’ existing back CRM functions with a single SAAS provider

Marketing associated responsibilities

• Worked closely with Branding, Digital Marketing teams and our functional CMO to give insight and advice on buyer persona; identification of key trends and challenges
• Behind the design of various marketing campaigns constructed by myself and our CMO
• Collaborated with country level sales and marketing to release SAAS solution in different markets
• Initiated Social Media marketing strategy for The Lion King Ltd
• Qualified in Hubspot’sinbound marketing certificate 2015
• Earned qualification fromInternational Chartered Institute of Marketing (CIM) 2014 sponsored by The Lion King Ltd.

• Developed a new account that produced $12 million.
• Grew account portfolio, bringing in 20+ new clients in a fiscal year, while managing and selling to existing strategic accounts.
• Broke down the barriers and penetrated key decision-makers to develop the initial opportunity to partner with one of the largest ERP solutions providers, generating $6+ million in related revenue.
• Identified key executive relationships with C-Level executives, and leveraged partnership with between enterprise customers to manage a Contingent spend management solution worth $450 million annually.
• Increased client satisfaction by 16.7% year-over-year (YOY) to achieve a 95% overall satisfaction rating

• Identified business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options.
• Sold products by establishing new contacts and developing relationships with potential buyers; recommending solutions.
• Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
• Identified areas for product improvements or new products by remaining present with current industry trends, market activities, and competition.
• Prepared reports backed by research and data analysis.

Professional Qualifications and Affiliations

• Hong Kong Institute of Marketing (HKIM) Membership
• Professional Diploma in Digital Marketing from Hong Kong Digital Marketing Academy