Senior Manager, Product Marketing & Strategy

Lead (more than 10 years)

Technical Skills

  • Life Insurance
  • Marketing
  • Product Development
  • Sales
  • Team Management

Job Description

Senior Manager, Product Marketing & Strategy

Location: Hong Kong


  • Analyze and reflect market trends, business partners and sales heads’ requirements and liaise with internal parties accordingly in product planning, design and construction process

  • Oversee and manage product launch schedule for bancassurance and broker & IFA channels through working closely with business partners and internal committee members to ensure a timely product launch according to agreed plan

  • Supervise and lead the on-going product maintenance projects for PDD channels, such as SCB Product Review of on-shelf products, Regional Quarterly Benchmarking report, annual bonus declaration and annual Medical re-pricing exercise.

  • Drive the planning and monitoring of product calendar and product marketing strategy planning for Bancssurance Channel and Broker & IFA Channel

  • Develop and drive the product distribution strategy for PDD channels in accordance to company directives and priorities


  • University degree in any discipline.

  • Minimum 10 years of experience in insurance or banking industry with at least 5 years at supervisory level

  • Experience in Life Insurance product development

  • Experience in bancassurance or distribution channel will be a plus
  • Good project and people management skills

  • Team player, passionate, matured and independent in driving and handling counterparts

  • Strong communication, presentation and problem solving skills

  • Efficient MS application and Chinese input

  • Fluent in written and spoken English
Employment TypeFull-time
Career LevelLead (more than 10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
PrudentialFinancial Services, Retail and Commercial Banking

3/f, Berkshire House, 25 Westlands Road, Hong Kong

directions_walk7 mins walk from Quarry Bay Station