This head of Marketing position will report directly to the C.E.O. and will have the flexibility and accountability to drive the department's performance in alignment with broader commercial goals. Our client is a leading financial services provider and they've been making a large push to match rapidly changing consumer trends. This Head of Marketing position will have the opportunity to step in and navigate the future of the company.
The Marketing function is looking for a 360 degree marketing expert with an emphasis on the development and implementation of a digital marketing strategy. As the subject matter expert the Head of Marketing will be in a position to educate, empower and upgrade the business' current marketing programs. The job holder will also have a large budget to manage with full independence.
If you want to take on a position where your performance will have a direct impact to a large enterprise then this position may be for you!
l To develop and maintain a database of media contacts.
l Create marketing/public relations strategy that will allow the company to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
l Create marketing materials where appropriate to support the role of PR (press releases/media packs, etc)
l Take responsibility for the day to day activities of the communications function including budgeting and planning and working with the team.
l Provide strategic marketing direction and execution
l Implement marketing strategies and activities to fulfill the company policy, business target and requirements of company continuous growth
l Conduct marketing research, identify of customers’ needs, assist the business team to extend sales network, increase revenue, and develop new customer channels
l Prepare marketing proposals, formulate and implement promotion plans for marketing campaigns and CRM tactics to achieve business goals
l Fully accountable for all the internal and external marketing communications and branding initiatives for the company
l Evaluate and review the effectiveness of marketing campaigns and prepare post implementation review for marketing programme. Provide ROI to identify the effectiveness of the marketing programme.
l Analyze the marketplace, consumer behavior and competitors’ activities to determine the right sales & marketing strategies, in driving continuous growth and market share
l Organize online advertising, email marketing, search engine marketing, social network strategy, mobile/media co-operation, continually explore digital trends and digital platforms’updates
l Knowledge on digital marketing and social media management is an advantage
l Self-motivated, good communication and analytical skills
l Develop and execute short, mid-range (1-3years) digital strategic plans
l Own digital strategies to cover various marketing purposes, including the maintenance and expansion of online brand awareness of the company in the financial market
l Design and executive ROI driven campaigns via different digital channels such as product pages, search engines, display, videos, KOLs, social medial portals, etc.
l Must be experienced in managing campaigns in HK, PRC or other Asia countries
l Work with other departments to ensure the implementation of the marketing plan for targeting customers is coordinated, aligned, consistent and meeting business objectives
l Planning and executing all web, SEO/SEM, marketing database, email, social media
l Designing and maintaining the Company’s social media presence
l Devising strategies to drive online traffic to the company website
l Measuring and reporting performance and ROI of all digital marketing campaigns, and assessing against goals
l Use of digital analytics to forecast, track, measure, and analyze the performance tracking on website and social media portfolio and evaluate end-to-end customer experience across multiple channels and customer touch points
Candidates should possess the following in order to meet the necessary requirements
- Marketing leadership experience within the finance sector or related
- Deep understanding of Digital and a track record of running successful programs
- Experience driving large teams
- Start-up mentality (You will be need to be a self starter capable to create value)
- Brand Awareness
- Corporate Communications
- Digital Marketing
- Email Marketing
- Marketing Campaigns
- Marketing Strategy
- Press Releases
- Social Media
- Strategic Marketing