- Brand Marketing
ResponsibilitiesThe incumbent will be responsible for rebranding Ocean Park as an Edutainment Resort. He/she needs to spearhead and drive characters and character merchandise line development. He/she also need to actively liaise with internal stakeholders to deliver cohesive image and ensure exposure of characters. In addition, he/she will plan and execute marketing communication plans for the Park’s education programmes and support licensing manager in cultivating licensing businesses in order to drive overall awareness and engagement.
Requirements- Degree in Business Studies and Marketing or related disciplines
- With at least 10 years’ experience in brand marketing or marketing communication, experience in educational marketing is highly preferable
- Knowledge in intellectual properties management, particularly on characters
- Able to work independently, excellent communication skills, self-driven and result-oriented
- Good command of both written and spoken English and Chinese.
|Career Level||Lead (more than 10 years)|