Marriott International

Ritz-Carlton Field Senior eCommerce Manager - based in Shanghai

Marriott International
Full Time
Admiralty
Non-specified
Junior (less than 3 years)
Non-specified
English

Job Description

Ritz-Carlton Field Senior eCommerce Manager - based in Shanghai

Location: CHN-China-Hong Kong-Asia/Pacif/Australia Region

Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 5700 properties and 30 brands you’ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.

Qualifications

POSITION SUMMARY
 
The Ritz-Carlton Regional Senior eCommerce Manager will manage and oversee The Ritz-Carlton and EDITION Corporate eCommerce strategy at the regional and/or hotel level, and ensure that individual hotels are aligning with Corporate eCommerce strategies and e-activating their channels (Ritzcarlton.com, Edition.com, Marriott.com, multi-lingual global sites, eChannels, search engines, Mobile, and other eMarketing vehicles) to maximize online revenue and profitability.  This role will serve as the eCommerce discipline lead for the regions, and provide strategic guidance, education, and pull-through of The Ritz-Carlton and EDITION digital strategy and brand standards, working with resources on property. This role will also provide local market insights and recommendations to the region and corporate eCommerce, working closely with The Ritz-Carlton Field Marketing organization.  Key responsibilities are: lead The Ritz-Carlton’s and EDITION’s eCommerce strategy as eCommerce lead for hotels; ensure all hotels within a region are fully activated and optimized on Ritzcarlton.com and EDITION.com and appropriate in-language global sites; verify all hotels within a region are fully activating and optimizing their presence on approved internet eChannels; and provide eCommerce communication, reporting, analysis, training, and education.
 
EXPECTED CONTRIBUTIONS
 
1)  Lead The Ritz-Carlton’s and EDITION’s eCommerce strategy across hotels within a region and ensure hotel-level execution:
•      Serve as the subject matter expert on eCommerce and eMarketing disciplines for the region; serve as the subject matter expert on the region for the eCommerce team
•      Create online marketing strategies and tactics to drive revenue for hotels, including:
•      Manage efforts, in partnership with the Area Director of Sales and Marketing, Regional Field Marketing Manager/Sr. Manager/Director, and Corporate Director of The Ritz-Carlton Field eCommerce to:
•      Work with hotel level resources to ensure property information on Ritzcarlton.com, global sites, and eChannels is accurate, complete, and timely to enable hotels to meet or exceed guest expectations at every online touch point during the guest journey
•      Partner with Area Director of Sales and Marketing and Field Marketing Managers to provide advice to hotels and activate appropriate on-strategy eCommerce priorities and tactics
•      Partner with Revenue Management to prioritize and merchandise package and offer strategies on Ritzcarlton.com and EDITION.com in online advertising channels
•      Support The Ritz-Carlton’s and EDITION’s direct booking strategy to encourage share shift from online travel agencies (OTAs) to company owned channels
•      Identify legal and fraud issues regionally and recommend and assist with resolution
 
2)  Oversee online activation for regional hotels on Ritzcarlton.com, mobile sites, and appropriate in-language global sites.
•      Manage regional Hotel Web Sites on Ritzcarlton.com, EDITION.com, and global sites
•      Serve as the regional subject matter expert in Search Engine Marketing of the Ritzcarlton.com Hotel Web Sites and EDITION.com
•      Work with hotels and Public Relations teams to activate and optimize social media activities with approved vendors, following corporate direction.
•      Reporting: Partner with Area Director of Sales and Marketing and Field Marketing Manager/Senior Manager to review reports with hotels, including Omniture, MRDW, Marriott reporting tools, etc. and take corrective action, as appropriate
•      Lead brand standards compliance for all online activities; make sure that all web sites, content, tactics, etc., for all hotels within a region comply with The Ritz-Carlton’s and EDITION’s Brand Standards and Policies; monitor for off-strategy web tactics and programs, and take appropriate action either directly or in collaboration with area, region, and/or corporate leadership
 
3)  Create and execute eChannels strategy for all hotels within a region; maintain strategic relationships with online travel agency (OTA) contacts, property teams, owners, and corporate counterparts
•      Manage hotel activation and optimization of their presence on approved internet eChannels
•      Focus on growing hotel top line online revenue by executing against the eCommerce strategy
•      Partner with revenue management and regional marketing teams to define and execute eChannel merchandising plans
•      Ensure that all hotels are participating in approved global and regionally relevant eChannels (utilizing eChannel partnerships developed by the region-level Global eChannel leads at Corporate HQ)
•      Regularly audit content, images, and star ratings on eChannels, and work with hotels to make appropriate corrections
•      Execute hotel/region eChannel marketing tactics and act as liaison to regional eChannel and OTA representatives
•      Collaborate with regional Revenue Leaders and audit hotel performance on eChannels.
•      Support The Ritz-Carlton’s and EDITION’s direct booking strategy to encourage share shift from online travel agencies (OTAs) to company owned channels
•      Partner with area team to ensure Look No Further policy is upheld across all properties
 
4) Lead regional eCommerce communication, reporting, training, and education
•      Serve as region-level point-person for The Ritz-Carlton’s and EDITION’s eCommerce Strategy.  Cultivate relationships and communicate with GMs, Revenue Leaders etc., to raise their awareness, understanding, and motivation to eActivate their hotels
•      Train and educate region and/or hotel-level managers on the importance of eCommerce activities and how to eActivate their hotels
•      Provide eCommerce reporting and analysis support at a regional and hotel level; deliver actionable intelligence based on reporting and analytics.
•      Monitor hotel performance (through evaluation tool) and provide feedback, strategies for growth and improvement based on reports
•      Prepare and deliver reporting and presentations to sales management, owners and asset managers
•      Organize and lead regularly-scheduled regional eCommerce Conference Calls to review performance, share best practices, and troubleshoot issues; follow-up on open items
•      Develop other region-level eCommerce communications, as appropriate
•      Participate in corporate Ritz-Carlton and EDITION eCommerce and Marriott cluster field eCommerce meetings and trainings for communication pull-through, best-practice sharing, and alignment.
 
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
 

Technical Skills

  • Audit
  • e-commerce
  • PR
  • Revenue Management