Marriott International

Manager, B2B Social/Communications APEC & China (Integration)

Marriott International
Full Time
Admiralty
Non-specified
Intermediate (3-6 years)
Non-specified
English

Job Description

Manager, B2B Social/Communications APEC & China (Integration)

Location: CHN-China-Hong Kong-Asia/Pacif/Australia Region

Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 5700 properties and 30 brands you’ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.

Qualifications

JOB SUMMARY
 
The Manager, B2B Social/Communications - APEC & China reports to the Director, GSO B2B Marketing & Events – APEC & China and plays a key role in helping to manage and execute B2B social/communications initiatives within the GSO. This role manages the execution and supports the strategic direction of the B2B social/communications efforts to achieve awareness and engagement strategies across all brands within the GSO. This position will partner closely with the GSO leaders, continent teams and regions to provide direction on engaging with consumers through social channels in support of brand-level social/communications efforts. 
   
CANDIDATE PROFILE
   
Education and Experience Preferred
  • 4-year degree from an accredited university in  Business Administration, Marketing, or related
  • 4 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
   
CORE WORK ACTIVITIES
   
Example: Proactively develops and implements brand specific PR plans, campaigns and strategies
Supporting B2B Social/Communications efforts across all brands:
  • Responsible for prioritizing, managing, supporting and executing B2B social/communications initiatives in APEC & China
  • Monitor the lead generation for the region to determine best marketing approach
  • Build and manage Marriott’s  B2B social/communications profiles and presence across all relevant channels (e.g. Facebook, LinkedIn, Twitter, Instagram, etc…)
  • Ignite brand loyalty through engaging in discussions with buyers through relevant online forums
  • Monitor online dialogue relevant to the Marriott’s brands and interject with the purpose of driving followership  with both new and existing buyers
  • Develop and implement innovative B2B social/communications promotions to target buyers
  • Explore new ways to engage and identify new B2B social networks to reach our target buyers.
  • Develop analytics to measure the ROI of B2B social/communications initiatives
  • Collaborate with broader marketing team to develop cutting-edge and engaging content relevant to the specific needs of our buyers
  • Oversee social/communications monitoring, advertising, sweepstakes and other activations.
  • Liaise with internal social/communications teams to collaborate on best practices and customer care.
  • Responsible for providing direction and regular communication to all relevant parties on B2B social/communications usage and initiatives/campaigns.
  • Partner with regional B2B team to ensure tight integration and holistic campaigns.
  • Monitor and report out on B2B social/communications landscape trends and competitor activity.
  • Create streamlined information for internal reports/audits/analysis of social/communications marketing performance
  • Manage the B2B social/communications budget and provide reports and updates to Director B2B Marketing
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Technical Skills

  • Advertising
  • Audit
  • Branding
  • Budgets
  • Corporate Communications
  • Instagram
  • LinkedIn
  • Marketing
  • Twitter