Marriott International

Director, Market and Digital Research, Asia Pacific (Integration)

Marriott International
Full Time
Admiralty
Non-specified
Senior (6-10 years)
Bachelor
English, Cantonese, Mandarin (Putonghua)

Job Description

Director, Market and Digital Research, Asia Pacific (Integration)

Location: CHN-China-Hong Kong-Asia/Pacif/Australia Region

Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 5700 properties and 30 brands you’ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.

Qualifications

JOB SUMMARY

 

The Director, Market and Digital Research, Asia Pacific, is the market and digital research expert for the Asia Pacific Continent, utilizing leading market research techniques to create breakthrough Consumer Insight, guide business strategies, and support broader Asia Pacific Continent objectives. The Director, who will be co-located with the Asia Pacific team in Hong Kong, is responsible for conducting and managing primary research efforts for key business stakeholders in Asia Pacific, and for leading the Asia Pacific component of global research efforts.  The Director is responsible for managing vendors to execute against market research needs, and delivering impactful client-ready presentations on the outcomes from market research efforts. This position works closely with the Consumer Insight Advisors in Asia Pacific and at HQ to design and execute leading-edge market and digital research projects to answer key business questions in Asia Pacific.  This person also works closely with the Director, Market Research Platforms, to ensure the adoption of leading-edge techniques and vendors, and to effectively pull through findings from enterprise-level platforms (e.g. brand health) to day-to-day research projects.  The Director is considered the Asia Pacific Continent team’s authority in the area of market research.
 
CANDIDATE PROFILE
 
Education and Experience
  • 6+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in consumer research and/or project/program management positions.
  • Bachelor’s degree required, preferably in a consumer- or analytics-oriented discipline (e.g. consumer marketing research, operations research, economics, statistics, social psychology, consumer psychology).
  • Master’s or other advanced degree in a marketing or research discipline desirable
  • Demonstrated ability to manage projects, programs and vendors to impactful business outcomes
  • Fluency in Mandarin Chinese; native speaker preferred.
     
    Key Skills and Experience
  • Demonstrated expertise in customer research methods (e.g. survey design, statistics, sampling theory, in cross-cultural settings – highly desirable).
  • Extensive experience leading complex, high profile, multi-brand research initiatives and programs
  • Solid track record of advancing business direction and strategies and ability to influence change
  • Outstanding vendor management and project management skills
  • Highly effective oral/written communication abilities; and excellent presentation skills
  • Innovative thinker with broad business view; can balance strategic and financial perspectives
     
     
    CORE WORK ACTIVITIES
 
Lead and manage market and digital research efforts in the Asia Pacific Continent, with implications to the global landscape and specific brand strategies.
  • Plans and leads execution of market and digital research efforts within the Asia Pacific Continent, either Continent-directed, or as a component of a global program (e.g. brand health survey, consumer segmentation).
  • Provides thought leadership and standards of practice to design and execute market and digital research projects (e.g. optimal research approach and methods to use to generate insights on consumer preference/behavior and to inform strategy and practice).
  • Plans/leverages research/intelligence efforts across Asia Pacific to optimize investment and maximize value to the Asia Pacific Continent team and to MI.
  • Collaborates with Consumer Insights Advisory team and broader Customer Experience team to determine where and how market and digital research techniques are deployed to address business issues and opportunities with consumers in Asia Pacific. 
  • Collaborates with Director, Market Research Platforms to evaluate vendors that may be used to support market research in Asia Pacific.
  • Collaborates with Marriott Digital team to design and execute digital path/multivariate testing on digital platforms to support insight generation on the digital experience for Asian customers.
  • Represents Consumer Insights in Asia Pacific Continent forums as the market and digital research expert.
     
    Managing and Conducting Human Resources Activities
  • Builds strong relationships with stakeholders, team members, and vendor partners.
  • Demonstrates advanced knowledge of function-specific procedures.
  • Keeps up-to-date technically and applies new knowledge to job.
  • Performs other reasonable duties as required for this position.
     
 
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Technical Skills

  • Branding
  • Customer Service
  • Economics
  • Market Research
  • Marketing
  • Multivariate Testing
  • Project Management
  • Statistics
  • Surveying