Marriott International

Director, Brand PR, Asia Pacific (Integration)

Marriott International
Full Time
Admiralty
Non-specified
Senior (6-10 years)
Non-specified
English, Mandarin (Putonghua)

Job Description

Director, Brand PR, Asia Pacific (Integration)

Location: CHN-China-Hong Kong-Asia/Pacif/Australia Region

Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 5700 properties and 30 brands you’ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World™ at Marriott.

Qualifications

JOB SUMMARY
 

As an integral part of the brand, marketing, sales and consumer insights (BMSC)  discipline, Public Relations is a strategic function, and encompasses the actions we take to influence our external guests, company and community-at-large.  Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.

 

All consumer PR activities must be integrated into the continent’s overall BMSC plan with a focus on brand communications and the customer loyalty function and must parallel the primary revenue objectives of the hotels/ resorts/ brands and parent company.

 

The consumer public relations’ philosophy and culture must be paramount in all activities and showcase the strength of our brands. 

 

To guarantee success in this function, the ideal candidate is above all a leader, team player and strategic thinker. They must have a solid understanding of the travel industry; brand PR and marketing; reputation management; strong media relations skills plus well-established relationships in the media/ social media world; excellent written and spoken abilities in English (good spoken and written proficiency in Mandarin would be a plus); outstanding communication abilities; possess regional sensibilities; budgeting abilities and outstanding planning skills; and the ability to successfully multi-task duties while prioritizing property personalities, marketing challenges and management issues at numerous properties simultaneously. The director of brand PR must be able to leverage successes to positively influence consumers. 

 

The director of brand PR is also responsible for the planning, strategy and execution of a holistic consumer public relations campaign.

 

CANDIDATE PROFILE

 
Education and Experience
  • Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
  • Eight years minimum in public relations.
  • Consumer public relations experience/ corporate travel industry experience.
  • Experience in public relations agency is a plus.
 

Skills and Competencies

  • Solid strategic planning and budget setting abilities.
  • Travel, hospitality, consumer goods industry or luxury goods background in public relations.
  • Solid understanding of the print, electronic, broadcast and social arenas.
  • Proficiency with Excel, PowerPoint and Word computer programs.
  • Extensive knowledge of global and China social media platforms.
  • Excellent English writing skills and oral proficiency.
  • Good spoken and written language in Mandarin would be a plus.
  • Solid understanding of the hotel business and/or travel industry.
 
CORE WORK ACTIVITIES
 
  • Is expected to be one year to cope with the growth of the Continent. 
  • Is expected to lead the Brand PR team and work alongside the Brand Marketing team to develop and execute the PR strategy plan of brand marketing campaigns and initiatives.
  • Drives the brand portfolio preference, loyalty program preference, Food and Beverage reputation in the region. Ensures synergies are outlined and identified which complement and support BMSC plans in Asia.
  • Develops and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
  • Is the lead person of Consumer PR area, the candidate is required to partner with regional/ field brand marketing team, as well as customer loyalty team to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
  • Drives awareness and preference on halo hotels and restaurants as identified by Asia Regional team.
  • Provides support in strategic planning and integration within region/ hotels to brand standards.
  • Appoints and manages consumer brand PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as leads with the goal to produce brand results in all projects and undertakings. 
  • Elevates the brand through special events, promotions, company-wide promotions to strengthen recognition and understanding of properties in marketplace.
  • Embraces projects with a sense of urgency with the utmost attention paid to enhancing and respecting the image of the brands as well as the company.
  • Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
  • Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
  • Develops PR strategies and tactics with a mindset of effectively leveraging social media channels at global, regional and hotel levels.
  • Is expected to develop and present the Brand PR best practices by the end of the contract period.  Should include the progressive ideas that will help the brands stand out amongst the competitors in the industry.
 

MANAGEMENT COMPETENCIES


  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
  • Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
  • Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  • Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Public Relations-The ability to use marketing communications and strategies to shape attitudes and perceptions, help establish and reinforce corporate and brand values and image, and influence customer, associate or investor behavior.
    • Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
  
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Technical Skills

  • BASIC
  • Brand Management
  • Brand Marketing
  • Branding
  • Budgets
  • Business Plans
  • Corporate Communications
  • Corporate Strategy
  • HR
  • Marketing
  • Marketing Campaigns
  • Mathematics
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Word
  • PR
  • Sales
  • Training