Kering Group

(Senior) Communication Manager, Asia Pacific

Kering Group
Full Time
Senior (6-10 years)
Bachelor
English, Cantonese

Job Description

(Senior) Communication Manager, Asia Pacific

Location: Asia-Hong Kong

SUMMARY:  Reporting directly to the President of Balenciaga Asia Pacific and functionally to the WW PR & Communication Director, the right caliber is responsible for effective planning and execution of all communication (PR and press, events, digital PR and social networks) activities to achieve organizational goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following, other duties may be assigned:

  • Responsible of the Execution in Apac of the WW global communication strategy defined in close partnership with brand HQ and for interacting with local country Communication Managers to execute the strategies within ww guidelines
  • Responsible for coordinating and organizing in-store events and brand events depending on the Brand platform and communication strategy defined at HQ level and to be implemented locally
  • Responsible for digital activities such as PR on the local social networks
  • Identify communication challenges and opportunities, and formulate communication action plans based on budgets defined by HQ
  • Plan and organize all communication activities and events
  • Plan and monitor communication budgets for the Asia Pacific region

Qualifications

CANDIDATE PROFILE

  • Bachelor degree in Communications, Public Relations or related disciplines
  • Minimum 8 years proven experience in public relations, media communication and event management, within luxury brands
  • Extensive knowledge of different types of media
  • Understanding the digital strategies in Asia Pacific and have excellent contacts with fashion titles in the Region
  • Proactive, good in details and with good problem solving
  • Resourceful and possess strong communication skills, excellent command of both English and Chinese
  • Dynamic individual with strong communication skills
  • Preferred experiences:
    - Managing relationship with third party PR/Communication agencies
    - Digital PR/communication tools knowledge
    - Luxury


Technical Skills

  • Branding
  • Budgets
  • Event Management
  • PR