- Brand Management
- Corporate Communications
- Marketing Campaigns
- Project Management
MARKETING & ADVERTISING MANAGER – fashion handbag brand/online/e-commerce/digital/5 days
Location: Within Hong Kong
Fashion handbag and luggage brand owner of middle to high end price range for HK and China retail, online shop and e-commerce market – we are looking for a MARKETING & ADVERTISING MANAGER – with details as follows :
- University graduate
- Studies in Marketing, Business, e-Commerce, Communications or equivalent disciplines is a plus
- 3 to 5 years marketing/branding/digital marketing experience at managerial level in the field of bags/luggage/shoes/fashion/fashion accessories
- Strong marketing experience covering China/HK market
- Possess fashion sense and well understand fashion market and consumer behaviour in China/HK
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Report to the General Manager
- JOB SUMMARY : fully responsible for one self-owned brand handbag and luggage for HK & China market; covering own retail shops, online shop and e-commerce
- Formulate and implement marketing strategies and action plans for the Brand, both online and offline
- Oversee the company's marketing budget.
- Plan and implement promotional campaigns, both online and offline
- Overall responsibility for brand management and corporate identity.
- Prepare online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Create a wide range of different marketing materials.
- Work closely with design agencies and assist with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyse potential strategic partner relationships for company marketing.
- Frequent China trip needed
- 5 days work
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|Career Level||Intermediate (3-6 years)|