- Brand Awareness
- Brand Management
- Corporate Communications
- Microsoft Access
- Product Management
BRAND MANAGER/MARKETING/PRODUCT MANAGER/textile/dyeing/fabric/fiber/mill/5 days
Location: Hong Kong
Multinational fiber & yarn brand owner and supplier with global factories and offices – supplying to the global textile and nonwovens industry with high quality fibers/yarn – Hong Kong office is the Regional Office of Asia Pacific - is looking for a BRAND MANAGER – with details as follows :
- Degree preferably Textiles/Clothing Technolgy/Marketing/Branding/Communications; or equivalent
- 5 to 8 years brand management/product management/marketing experience in textiles field
- Experience in fiber/yarn is an advantage
- Experience in brand owner/multinational companies a plus
- Report to the Global Brand Director
- Responsible for defining & executing global brand strategy, incl. process for branding support to new product launches
- Develop brand content globally & regionally, manage access to brand assets
- Collaborate with legal team to reorganize trademark portfolio, improve brand protection & licensing
- Take responsibility for overall brand performance , incl. benchmarking and reporting systems and drive consistency of brand usage throughout the organization
- Lead & develop Marketing communications team, help sharpen segment-specific brand positioning, clear and differentiated value propositions with guidance for regional communications plans
- Raise brand awareness of stakeholders along value chain (e.g. beyond media only)
- Research consumer markets, analyze consumer trends and identify potential areas to invest
- Elevate cross–department & cross-regional collaboration (incl. commercial teams, product and innovation teams), align with Corporate Communications on corporate branding, etc.
- Enhance awareness & engage Company staff around trademarks, brand positioning, marketing and the “Corporate story” to help exploit opportunity at all touch points
- Align internal & external partners, media & licensees to ensure execution of branding initiatives
- Assist in any ad hoc branding assignments
- 5 days work
- 13 months salary plus performance bonus
Please attach your CV with salary expected to :
[email redacted, apply via Jobable]
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|Career Level||Intermediate (3-6 years)|