- Brand Awareness
- Direct Marketing
- Social Media
BRAND DIRECTOR / SENIOR BRAND MANAGER – award winning interior designer co/lifestyle interior furnishing brand/5 days work
Location: Within Hong Kong
AWARD winning interior design company as well as lifestyle interior furnishing products retailer and brand owner for Hong Kong, China, Asian and global customers – we are looking for a BRAND DIRECTOR - with details as follows :
- Bachelor's degree in Marketing/Branding or related field
- Minimum 10 years of progressive experience in branding, of which preferably over 2 years in interior design or interior furnishing products/brands/retailers
- Experience working both in-house and on the agency side is a plus
- A highly collaborative team player with a proven track record in effectively leading, managing, motivating and inspiring others
- Forward-thinking with a balance of analytical and creative thinking
- A strong appreciation of style and design
- A keen understanding of the targeted consumer
- Report to the CEO
- The Brand Director create seasonal strategic branding and marketing plans for the interior design business as well as interior furnishing product retailing business
- The Brand Director will play a lead role in developing branding and marketing programs that can live across all brand touch points including traditional, digital and social media, in-store events and signage, promotions, ecommerce features, and more.
- This person also partners with cross-functional teams to coordinate campaigns, develop brand creative materials, and produce in-store windows and signage.
- The Brand Director is brand and customer-centric in his/her approach and is heavily focused on a balance between brand aspiration and analytics/ROI to guide decision making.
- Oversee brand awareness and traffic driving initiatives, in-store marketing, international marketing, media and more
- Spearhead new brand awareness initiatives to create excitement around the brand and exciting customers to buy (B2B and B2C)
- Manage production of all marketing materials including but not limited to: direct marketing pieces, window signage, interior graphics and visuals, special holiday/seasonal collateral, in-store imagery, store packaging, product packaging, sign packages and advertising insertions
- Continually bring new ideas and opportunities to develop strategic business collaborations that build brand awareness, drive traffic, and create buzz around the brand
- Measure and evaluate the effectiveness and ROI of all marketing programs and provide recommendations for future
- Track, assess and report on all relevant competitive marketing trends and innovations
- 5 days work
- Candidates with less experience will be considered for the post of Senior Brand Manager
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|Career Level||Lead (more than 10 years)|