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Portfolio Marketing Professiona



Job Description

Portfolio Marketing Professiona

Location: Hong Kong

Responsible for market management of the IBM Global Technology
> Services(GTS) & CIO profession, and be accountable for the
> corresponding business results
> Identify and define attractive and addressable market segments for
> the assigned areas
> Develop and validate strategic priorities and recommendations to
> capture market opportunities and drive business performance in the
> defined market segments
> Apply Service Offerings, portfolio, segment & buyer expertise to create a uniquely IBM
> PoV & orchestrate the development of the Segment Marketing Plan
> Collaborate with Market Intelligence Team to capture customer’s and
> partner’s feedback to enhance market understandings
> As the overall country marketing owner of CIO profession
> initiatives with the cross function on service , product , offerings portfolio, work proactively
> with the extended IBM teams to reach out to the relevant IT & Line-
> of-Business audience groups, drive market awareness, generate
> interests and create demands
> Develop/Localize sales and business partner enablement content,
> marketing messages, offerings and collaterals
> Be the trusted advisor to the corresponding business leaders.  
> Overall owner of the healthiness of business pipeline including
> pipeline generation by all relevant channels as well as actions to
> drive pipeline progression
> Manage current quarter execution of actions to drive segment
> business results & provide guidance to the extended marketing team
> to develop and execute effective marketing campaigns to drive
> business pipeline build-up of future quarters



Bachelor's Degree

Employment TypeFull-time
Education LevelNon-specified
IBMInformation Technology

10/F, PCCW Tower, Taikoo Place 979 King’s Road, Hong Kong

directions_walk6 mins walk from Quarry Bay Station