Social Media Community Manager - Global Marketing


Technical Skills

  • Customer Service
  • Marketing
  • Project Planning

Job Description

Social Media Community Manager - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Social Media Community Manager.
Principal responsibilities
  • This is a project based role for a 13 month contract
  • This role is part of the Digital Marketing team which develops and executes customer focused Digital and Social Media strategies and activities to deliver the objectives and ambitions of the Global Marketing strategy and plan, in turn driving revenue targets.
  • Coordinating, managing and implementing Social Media activities
  • Developing and overseeing a customer focused Social Media strategy, working across the business lines to build a holistic strategy which links up with Social Media activities in other disciplines, ensuring that the customer experience of Social Media is seamless and well integrated
  • Managing the governance of Social Media for the Global Business Line
  • Liaising with local HSBC Marketing teams to ensure best practice is understood and reapplied, and that both global and local activities are actively promoted within and amongst all teams
  • Proactively identifying new Social Media opportunities, including listening activities and relevant research into new trends and innovation
  • Acting as subject matter expert on Social Media and driving strategy and engagement with the business teams, identifying opportunities to support objectives and driving revenue through Social Media activity


  • An open, flexible and supportive approach to change and innovation.
  • Experienced in planning projects and activities systematically in line with business priorities
  • Excellent attention to detail and the ability to see things through to completion
  • The ability to understand and interpret straightforward financial data
  • Strong analytical ability and problem solving skills
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues  
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Employment TypeFull-time
Education LevelNon-specified
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station