Senior Marketing Manager, Planning and Effectiveness - Global Marketing


Technical Skills

  • Audit
  • Budgets
  • Compliance
  • Marketing
  • Procurement
  • Quantitative Data

Job Description

Senior Marketing Manager, Planning and Effectiveness - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Planning and Effectiveness.
Principal responsibilities
  • This role is responsible for the overall planning process that drives Marketing activity, with involvement and participation from local markets to derive Marketing plans that support global and local targets and objectives.
  • Development, completion and approval of rolling Marketing plans, including proposed levels of spend for consideration as part of the global planning process
  • Ongoing evaluation of plans and budgets to ensure the resources required are in place and that markets and Regions are in line with the overall framework
  • Setting, agreeing, monitoring and reporting on effectiveness and performance evaluation measures
  • Driving the Marketing effectiveness agenda and ensuring that Marketing spend is optimal and business partners are updated on the results of the function
  • Governance of the marketing teams in terms of financial and operational controls, audit requirements, and functional relationship, for example Finance, Procurement, Regulatory Risk, Legal and Compliance
  • Lead and deliver reporting for senior leaders and stakeholders across both the business and function, providing visibility on targets and value driven by marketing programmes.
  • Ensure that local teams measure against a consistent set of effectiveness metrics.
  • Work with local market teams to understand and communicate the core measures at each key stage of the agreed Marketing activity process and set agreed targets.


  • Degree level of qualification in marketing and or business studies preferred
  • Broad based marketing experience, ideally, but not necessarily within the Financial Services Sector.
  • A focus on measurement and evaluation and data analysis
  • A background in direct or digital marketing and or the use of metrics and quantitative data to drive decision making may be relevant for this role
  • Understanding of the dynamics and profit drivers for multiple marketing channels and media
  • A natural curiosity to want to question the status quo and look for better ways to do things
  • Infectious energy to make things happen
  • Experience of working with teams over multiple sites
  • Ability to think innovatively, shaping and communicating new thinking and processes.
  • Proven ability to inform, challenge and guide leadership teams and peers at all levels.
  • Proven ability to work on multi function projects demonstrating excellent relationship building and motivational skills.
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Able to influence at an executive and senior level within Marketing and lead cross functional teams to drive for results.
  • Commitment to putting the customer at the heart of all development and implementation activities
  • Degree level of qualification in marketing and or business studies preferred
  • Commitment to putting the customer at the heart of all development and implementation activities
The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role. HSBC Group reserves its position with regard to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis. For more information about the enhanced vetting for this role please contact the recruiter for this role.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Employment TypeFull-time
Education LevelNon-specified
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station