Senior Marketing Manager, Marketing Strategy - Global Marketing

Full Time
Junior (less than 3 years)

Job Description

Senior Marketing Manager, Marketing Strategy - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Marketing Strategy.
Principal responsibilities
  • The role holder is charged with driving the marketing strategy and plan for specific areas assigned to support HSBC’s Commercial Banking business. 
  • Acting as the relationship manager between the business and marketing as well as Global Marketing Strategy and the region assigned
  • Clearly articulating through the business brief and other means, business requirements and what this means for marketing
  • Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximisation and market and wallet share for the strategic product or solution area, in alignment with the broader Business strategy
  • Being the subject matter expert on the assigned strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets
  • Leading the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity
  • Determining, establishing and using appropriate financial and nonfinancial metrics to assess Marketing performance
  • Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client centric solutions across the business
  • Providing the regional and or country teams assigned with guidance on how best to support their relevant businesses in their respective geographies and have oversight of the Marketing initiatives planned and delivered, in order to provide a holistic view of the activity aligned to the areas of Global Marketing strategy assigned

Technical Skills

  • Marketing