Senior Digital Content Manager - Retail Banking and Wealth Management

Full Time
Junior (less than 3 years)

Job Description

Senior Digital Content Manager - Retail Banking and Wealth Management

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers shine brighter than others
If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Senior Digital Content Manager.
Principal responsibilities
  • Accountable for leading the Asia Pacific Digital Content Management team to ensure seamless and efficient management of digital content across various digital channels of the bank, including websites, secure portal and mobile banking
  • Digital content has the highest visibility and immediacy in terms of customer contact and reach. Improvements in Digital content will have the potential to positively impact customer experience and drive business results.
  • Role holder must be an experienced Manager with demonstrated experience in driving massive change on websites and online acquisition platforms.
  • Experience and track record of implementing and operating the Adobe Marketing Cloud products is required, ideally in a financial services environment. 
  • Must have the gravitas and seniority to influence senior managers and business heads, while leading a cross cultural team.
  • The role holder will need to setup a Digital Studio that builds a zero defect, smooth operating process that will manage content creation and management to maximize customer satisfaction and business effectiveness of HSBC web presence


  • Demonstrated experience in managing digital content
  • Knowledge of web technologies and content management tools
  • The ability to quickly understand customer and operational considerations.
  • Awareness of User Centred Design methodology, and strong customer focus.
  • Experience of process improvement and LEAN thinking methodologies.
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues.
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities  
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Technical Skills

  • Content Marketing
  • Customer Service
  • Marketing
  • Mobile Banking
  • Relationship Management
  • Wealth Management