Marketing Manager, International Markets - Global Marketing

Full Time
Junior (less than 3 years)

Job Description

Marketing Manager, International Markets - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Marketing Manager, International Markets.
Principal responsibilities
  • As part of the Global Marketing function this role holder will focus on supporting the strategic and revenue growth priorities of two Global Businesses, Commercial Banking and Global Banking and Markets.
  • Focus on understanding customers and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction.
  • Assist the liaison with the Global Commercial Banking Marketing Team and local business team of international sites, where there are no dedicate marketing staff, on allocation and agreement of the scope and marketing spend
  • Work with local business team and seek their buy in and support on the planned initiatives including budget spends
  • Where media advertising is involved, work with regional agency account teams to ensure the correct coordination of all initiatives
  • Work with a range of key regional and country stakeholders across global businesses and identify collaboration opportunities
  • Engage with agencies including creative, media, events and production houses, to ensure timely delivery of campaign materials for international sites


  • Broad based business experience, ideally within a large blue chip Financial Services brand
  • A range of Marketing Planning experience, including demonstrable success in understanding and working with strategic viewpoints and hypotheses
  • Proven experience of collaboration with teams over multiple sites
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven experience in working with multiple stakeholders
  • Experience of working with agencies driving for greater value and application of resources
  • Commitment to putting the customers at the heart of all development and implementation activities
  • Experience of project management driving for greater value through the smart application of resource
  • Ability to think innovatively, shaping and communicating new concepts
  • Understanding of local market dynamics and pressures   
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Technical Skills

  • Advertising
  • Branding
  • Budgets
  • Marketing
  • Project Management