Marketing Manager - Global Marketing


Technical Skills

  • Advertising
  • Branding
  • Budgets
  • Marketing
  • Project Management
  • Wealth Management

Job Description

Marketing Manager - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Marketing Manager.
Principal responsibilities
  • Responsible for driving and implementing effective and innovative credit card acquisition campaigns to grow the credit card portfolio within Retail Banking and Wealth Management locally in Hong Kong. 
  • Planning and developing effective programme strategies and mechanics to promote specific cards and services for different customer groups and segments via different channels
  • Conducting market and portfolio analysis and segmentation studies to assist in programme development
  • Independently managing and ensuring smooth programme implementation
  • Monitoring and analysing programme performance, recommending and implementing actions for improvement.
  • Managing marketing budget, ensuring effective deployment to enhance return on investment
  • Liaising with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
  • Ensuring all activities adhere to established marketing processes and policies and reinforce the brand values


  • University graduate in business studies with a background in marketing is preferred
  • Extensive experience in a marketing role, including hands on experience in digital marketing and ideally has worked for a banking or financial institution with involvement or a good understanding of credit card
  • Proficient in data analysis, project management, advertising production, direct and digital marketing in driving business results with good commercial sense and digital performance tracking ability.
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
  • Experienced in liaising with external business partners and suppliers
  • Possess hands on computer skills, including proficiency in Microsoft Office applications
  • Strong communication skills, especially in written Chinese and English a must  
The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role. HSBC Group reserves its position with regard to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis. For more information about the enhanced vetting for this role please contact the recruiter for this role.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Employment TypeFull-time
Education LevelBachelor
LanguageEnglish, Cantonese
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station