Manager Marketing - Global Marketing


Technical Skills

  • Advertising
  • Branding
  • Budgets
  • Direct Marketing
  • Marketing
  • Project Management

Job Description

Manager Marketing - Global Marketing

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Manager Marketing.
Principal responsibilities
  • Develop effective programme strategies and mechanics to promote specific products and services for different customer groups and segments via different channels
  • Conduct market and portfolio analysis and segmentation studies to assist in programme development
  • Independently manage and ensure smooth programme implementation
  • Monitor and analyse programme performance, and recommend and implement actions for improvement.
  • Manage marketing budget and ensure effective deployment to enhance return on investment
  • Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
  • Ensure all activities adhere to established marketing processes and policies and reinforce the brand values


  • University graduate in business studies with a background in marketing is preferred
  • Extensive experience in a marketing role, ideally having worked for a banking or financial institution with involvement or a good understanding of credit card
  • Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
  • Experienced in liaising with external business partners and suppliers
  • Possess hands on computing skills, including proficiency in Microsoft Office applications
  • Strong communication skills, especially in written Chinese and English a must
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Employment TypeFull-time
Education LevelBachelor
LanguageEnglish, Cantonese
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station