Digital Optimisation Analyst - Retail Banking and Wealth Management

Full Time
Junior (less than 3 years)
English, Cantonese, Mandarin (Putonghua)

Job Description

Digital Optimisation Analyst - Retail Banking and Wealth Management

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Digital Optimisation Analyst.
Principal responsibilities
  • Coordinate Digital Optimisation Operational activities within Asia Pacific Digital Centre of Excellence
  • The role will require a high level of energy to the implementation, expansion and retention of HSBC optimisation programs. 
  • This position is an Analyst role to coordinate and support Optimisation Specialist for both website and in app optimisation activities. 
  • The jobholder will work closely with providing operational insight, offering a pragmatic approach to Global Digital Teams and other global functions such as Analytics.
  • As the primary contact the role holder will be responsible for coordinating the day to day execution of testing programs, including the gathering, communication and documentation of project requirements, marketing consulting, data analysis and complex problem solving, while working closely with the global digital and analytics teams.
  • The role holder will build and maintain exceptionally strong relationships advising them on how to apply quantifiable long-term, state of the art optimization strategies to their digital properties, including but not limited to AB testing, multivariate testing, personalisation and content targeting. 
  • You will Develop and manage reporting around planned activity, including pre and posttest analysis that will support local entities and global business to reach specific targets.
  • Coordinate to ensuring that optimisation activity is underpinned by user centre design principles and can be efficiently scoped, designed, developed, deployed and measured, engaging the necessary resources as required
  • Support technology partners to improve optimisation capabilities
  • The role holder is responsible for any supporting the interaction with the Digital Centre of Excellence, initiating and facilitating engagement and ensuring the Digital Centre of excellence is represented effectively and supports business areas effectively against pre agreed measures
  • The jobholder will also adhere to and be able to demonstrate adherence to internal controls. You will achieve this by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.


  • Experience with AB Testing and Multivariate Testing solutions, experience with personalisation projects or personalization programs
  • Experience with web or and in app optimisation would be advantageous 
  • Experience with any of the following optimisation tools would be advantageous Adobe Target, Optimizely, Leanplum or other optimisation platforms
  • Strong quantitative skills and familiarity with statistical analysis or experiment design
  • Proven program or project management experience and understanding of client business needs
  • Knowledge of HTML, CSS, JQuery and or JavaScript, a programming or scripting background would be advantageous
  • Ability to produce clear concise technical documentation
  • Working knowledge of Adobe Analytics, Webtrends or other web analytics tools
  • Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations.
  • Strong Commercial focus, ability to balance risks versus rewards and maximize the cost effectiveness and profitability for the business
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, for example commercials, risk, and customer experience, determine the implications and make recommendations as needed
  • Outstanding communication skills, with the ability to tailor messages and deliverables to stakeholders of all levels, both internally and externally, to explain complex or technical issues
  • Have the ability to approach things differently or do different things to deliver goals
  • To have a clear high level view and understanding of the Multi-Channel and Digital strategies and regional sales and servicing plans
  • High levels of resilience and self-motivation
  • Strong performance management, excellent interpersonal and problem solving skills
  • The ability to quickly understand customer and operational considerations
  • Supporting executive and non-executive working groups and effecting change through people in a large matrix organization
  • Supporting operational functions, directing process reengineering and efficiency exercises. 
  • Experience in both the developed and emerging markets
  • Fluent in English or any of following language would be advantageous, Chinese Mandarin, Chinese Cantonese
  • University Bachelor Degree 
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Technical Skills

  • AB Testing
  • Audit
  • Costing
  • CSS
  • Customer Service
  • External Audit
  • HTML
  • Internal Control
  • JavaScript
  • jquery
  • Marketing
  • Multivariate Testing
  • Process Reengineering
  • Project Management
  • Sales
  • Wealth Management