Digital Insight Activation Specialist - Retail Banking and Wealth Management


Technical Skills

  • Audit
  • Branding
  • Compliance
  • Corporate Communications
  • Costing
  • Customer Service
  • Futures
  • Marketing
  • Operational Risk
  • Relationship Management
  • Translation
  • Wealth Management

Job Description

Digital Insight Activation Specialist - Retail Banking and Wealth Management

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Digital Insight Activation Specialist.
Principal responsibilities
  • Lead Digital Insight Activation activities within Asia pacific Digital Centre of Excellence with primary responsibility of working with global, regional, and local digital, and analytics teams to determine activation solutions, evaluating those solutions and creating a best performance execution plan and tracking the results of the delivery
  • This role is responsible for supporting Head of Insight Activation in delivery of the digital targets for the Digital channel in the Retail banking wealth management Customer Group, using the Digital Centre of excellence as the mechanism
  • The role holder will lead the process where business observations are turned into tangible insight, clustered together to generate new concepts, translated into cross functional business action plans, and facilitate through to being live in market and generating results.
  • Through the use of various data points determine solutions that will significantly impact the business ability to drive revenue and or materially reduce costs without detrimentally impacting customer experience
  • Determining activation solutions through categorisation of insights provided by the analytics team and other sources of data that are seen, heard, read or experienced which help illuminate consumer behaviour
  • Gain an understanding of consumer behaviours which provide insight into potential commercialisation opportunities
  • Size the total opportunity by market which will be determined based on the markets current position
  • Ensure delivery of plan within agreed timescales milestones with the global commercialisation and local business teams
  • Track and capture results to feed into future discovery creating best in class ways of working to drive global metrics
  • Develop partnerships with internal stakeholders and external sources of potential illumination and insight
  • Partnering with the Global Digital Metric Leads to understand the Retail banking wealth management objectives, both on a global and local basis to ensure alignment of activity
  • Work collaboratively with global functional groups
  • Be the Subject Matter Expertise across all areas of responsibility
  • Personally ensure that any action plan is executed with a positive tangible commercial outcome
  • Establish excellent working relationship with digital teams and the wider content requestors community across the business
  • Influence technology partners to resolve and improve optimisation tools and technologies
  • Create and manage a governance process to support the successful implementation of the resulting action plans
  • Identifying key risks, issues and interdependencies and provide appropriate mitigation strategies.
  • Supporting audit, independent programme assessments as required.
  • Adhere strictly to compliance and operational risk controls in accordance with Company and regulatory standards, policies and practices, report control weaknesses, compliance breaches and operational loss events.
  • Ensure that all HSBC Digital services offer standout customer experience and fully deliver on our brand promise.
  • Provision of common global campaigns while recognising that local regulations and customs will require the service to be tailored.
  • Provide market leading, compelling products and propositions that can leverage our global scale and distribution network
  • Development of a common business model that each country adopts, so that we move from a group of local businesses operating differently to regions operating off one model, where the whole is greater than the sum of its parts.
  • The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation.
  • The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.


  • Graduate
  • Be from a Direct marketing, Management Consulting, Digital Proposition Development background where the use of data to develop constantly evolving consumer propositions, communications is the norm
  • Holder of senior roles within a Consumer facing organisation
  • Possess a natural ability to explain complex concepts in an engaging manner which will result in organisational behaviour changing action
  • Have excellent analytical skills with proven ability to understand complex data, identify key trends and opportunities, putting forward hypotheses to be tested and delivering recommendations
  • Have a strong Commercial focus, ability to balance risks versus rewards and maximize the cost effectiveness and profitability for the business
  • Strong negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues.
  • Innovative with the ability to approach things differently or do different things to deliver goals.
  • Respectful of different cultures, working with colleagues from across all regions
  • High levels of resilience and self motivation.
You’ll achieve more when you join HSBC.
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Employment TypeFull-time
Education LevelNon-specified
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station