Content Studio Lead - Retail Banking and Wealth Management

Full Time
Junior (less than 3 years)

Job Description

Content Studio Lead - Retail Banking and Wealth Management

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers open more doors than others.
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Content Studio Lead.
Principal responsibilities
  • Accountable for planning the overall digital content strategy and execution for Hong Kong, including the coordination of Value Added Direct Messages across email, mobile, branch and offline activities. 
  • Implementation and Dynamic Platform, supporting global convergence and reuse, whilst considering local market needs. 
  • Senior engagement with product owners
  • Identifying and communicating innovative ideas and touch points to improve performance while planning the overall execution and coordinating the analytics to demonstrate performance and success.
  • Maintain an awareness of industry best practise and be able to coordinate other workstreams in different areas to provide a holistic view of activity across the market
  • Lead definition and scoping of content approach for new strategic initiatives working with global and in country teams, stakeholders and third party service providers
  • Plan and strategise the execution all of digital initiatives across all relevant channels including offline
  • Responsible for the coordination of the production of digital copy ensuring content authors have secured approval from stakeholders as required.
  • The role holder may have line management accountability for a team, in which case a proportion of their time will be people focused rather than task focused.
  • Understand the different functional teams which will feed into planning and delivery, including lead times and process


  • Degree in Marketing or Communications or Project Management
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in campaign management and or editorial calendar creation
  • Previous experience in a translation or localisation environment
  • Experience delivering localized digital content across multiple platforms, especially mobile
  • A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
  • Localization budget and vendor management experience is an advantage
  • Demonstrated success in managing multiple projects, priorities and vendors concurrently.
  • Strong analytical, project management and planning skills and the ability to work with multiple teams.
  • Good understanding of project methodology, frameworks and best practice and in particular Agile
  • Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Technical Skills

  • Adobe Photoshop
  • Analytics
  • Budgets
  • Campaign Management
  • Content Marketing
  • Corporate Communications
  • HTML
  • Marketing
  • Project Management
  • Translation
  • XML