Content Studio Lead - Retail Banking and Wealth Management
Location: Asia Pacific-Hong Kong-Hong Kong Island-Central
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If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Content Studio Lead.
Accountable for planning the overall digital content strategy and execution for Hong Kong, including the coordination of Value Added Direct Messages across email, mobile, branch and offline activities.
Implementation and Dynamic Platform, supporting global convergence and reuse, whilst considering local market needs.
Senior engagement with product owners
Identifying and communicating innovative ideas and touch points to improve performance while planning the overall execution and coordinating the analytics to demonstrate performance and success.
Maintain an awareness of industry best practise and be able to coordinate other workstreams in different areas to provide a holistic view of activity across the market
Lead definition and scoping of content approach for new strategic initiatives working with global and in country teams, stakeholders and third party service providers
Plan and strategise the execution all of digital initiatives across all relevant channels including offline
Responsible for the coordination of the production of digital copy ensuring content authors have secured approval from stakeholders as required.
The role holder may have line management accountability for a team, in which case a proportion of their time will be people focused rather than task focused.
Understand the different functional teams which will feed into planning and delivery, including lead times and process
Degree in Marketing or Communications or Project Management
Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
Previous experience in campaign management and or editorial calendar creation
Previous experience in a translation or localisation environment
Experience delivering localized digital content across multiple platforms, especially mobile
A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
Localization budget and vendor management experience is an advantage
Demonstrated success in managing multiple projects, priorities and vendors concurrently.
Strong analytical, project management and planning skills and the ability to work with multiple teams.
Good understanding of project methodology, frameworks and best practice and in particular Agile
Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations
You’ll achieve more when you join HSBC.
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- Adobe Photoshop
- Campaign Management
- Content Marketing
- Corporate Communications
- Project Management
- Wealth Management