Content Author - Retail Banking and Wealth Management


Technical Skills

  • Accountancy
  • Adobe Photoshop
  • Branding
  • Budgets
  • Content Marketing
  • Customer Service
  • HTML
  • Relationship Management
  • SEO
  • Translation
  • User Experience (UX)
  • Wealth Management
  • XML

Job Description

Content Author - Retail Banking and Wealth Management

Location: Asia Pacific-Hong Kong-Hong Kong Island-Central

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.
Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking a high caliber professional to join our team as Content Author.
Principal responsibilities
  • You will be knowledgeable on basic UI and UX practices such as page real estate and copy placement, have a good understanding of SEO, optimisation and content governance. 
  • You will work within a newly formed content studio where you can draw upon the skills and expertise of other digital professionals and work together to deliver good content proven through analytics.
  • Build and optimization of required pages ensuring all incoming journeys regardless of channel are accounted for
  • Using data to further decision making and reporting on effectiveness of content
  • Help deliver output based on editorial calendar and other planned initiatives
  • Ability to analyse and communicate key findings in analytics
  • Ability to manage project work with adhoc BAU which comes in
  • Working as a team with VADM and optimization colleagues to ensure in page real estate is marked for their initiatives
  • Working with Analytics teams to ensure correct tagging and MI is gathered to review page success
  • Coach various teams on how to adopt the tools and processes and ensure the processes are being followed.
  • Collaborative working with business partners
  • Ensuring that all HSBC Retail banking wealth management services offer standout customer experience and fully deliver on our brand promise.
  • Provision of common global solutions while recognising that local regulations and customs will require the service to be tailored.
  • Provide holistic, well planned, compelling digital strategies that can leverage our global scale and distribution network. With increased connections between our businesses around the world, the aim is to take us from a collection of locally orientated propositions to one global set.
  • The role holder is responsible for the execution and delivery of content journeys across the digital channels, to meet global and local needs
  • Support and engage with cross functional and market teams with no direct line responsibility for those individuals
  • The Global nature of the Centre of excellence is likely to necessitate some international travel for meetings with stakeholders and occasional workshops lasting multiple days. When operating from the home country, some schedule flexibility will be required to allow for daily, weekly interaction with Centre of excellence team members and project teams from all Regions via video and voice conference. 


  • Professional diplomas from CIM and IDM would be an advantage
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in a translation or localisation environment
  • Knowledge of digital best practice including SEO, writing for web, optimisation and accessibility
  • Experience delivering localized digital content across multiple platforms, especially mobile
  • A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
  • Localization budget and vendor management experience is an advantage
  • Demonstrated success in delivering multiple content related projects, priorities and vendors concurrently.
  • Strong analytical, and planning skills and the ability to work with multiple teams.
  • Good understanding of project methodology, frameworks and best practice and in particular Agile
  • Subject Matter Expertise of digital content and distribution
  • Have the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, for example commercials, risk, and customer experience, determine the implications and make recommendations as needed.
  • Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Strong understanding of information systems, business processes, the key drivers and measures of success
  • Respectful of different cultures, working with colleagues from across all five regions like North America, Latin America, Middle East, Asia Pacific and Europe.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Employment TypeFull-time
Education LevelNon-specified
LanguageEnglish, Latin
HSBCPrivate Banking and Wealth Management

1 Queen's Road Central, Central

directions_walk6 mins walk from Central Station