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Manager, Corporate Digital Marketing

Hong Kong Trade Development Council (HKTDC)

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Manager, Corporate Digital Marketing

Lead (more than 10 years)


Technical Skills

  • Accountancy
  • Agile
  • Analytics
  • Budgets
  • Marketing
  • Social Media
  • Team Management

Job Description

Manager, Corporate Digital Marketing

[Ref no.: 3/18MDM/CCM/HKTDC]

The Hong Kong Trade Development Council (“HKTDC”), the statutory organisation promoting Hong Kong’s external trade, seeks a high calibre professional to join the Corporate Communications & Marketing Department.

Reporting to the Head of Marketing and Customer Service, the incumbent will lead the Corporate Digital Marketing Team to strengthen digital marketing effectiveness of the Council.


  • Devise and implement corporate digital marketing strategy, digital campaigns projects through working with internal departments and agencies in defining requirements and specifications as well as engage with technical team for the implementation
  • Develop and manage effective corporate digital marketing and communication tools to maximise communication effectiveness with target audience
  • Oversee 50+ social media accounts of the Council through its international office network and execute corporate social media campaigns
  • Own, develop and maintain corporate digital marketing guidelines
  • Manage the homepage, the “About HKTDC” webpage and the corporate mobile app to increase their usability and usage by Council’s international stakeholders and SMEs and Start-ups in Hong Kong
  • Devise and implement marketing plan to promote HKTDC Research and the Hong Kong Means Business portal
  • Identify and share trends and best practices in digital marketing to ensure best application of marketing practice and technology in the Council
  • Track and analyze various business and digital data sources to generate customer insights for new opportunities, digital campaigns and performance optimizations
  • Manage and monitor marketing budget of the team


  • University graduate in Marketing, Business Administration or other related disciplines with a minimum of 10 years' experience of which 3 years at managerial level in the digital arena.
  • Solid knowledge, experience and track record in digital marketing and data analytics with attainment of measurable results
  • Analytical and be able to think strategically and possess long-term vision in the digital space
  • Proven expertise in developing marketing strategies deployed across all media channels
  • Possess good understanding of key trends and areas of innovation which influence the way we interact with internal and external stakeholders. These should include digital marketing, new technology, marketing automation, agile working practices, data and analytical tools, customer centricity
  • Ability to manage multiple projects with tight deadlines, resources and influence partners and co-workers across organizational levels
  • A team player with strong interpersonal and people management skills
  • Excellent communication skills in both written and verbal English and Chinese with ability to lead and conduct presentations and discussions in English, Cantonese and Putonghua.

Remuneration and Benefits:

The successful candidate will be offered a two-year contract with prospects for renewal upon expiry. Salary will be commensurate with qualifications and experience, plus an appropriate contract-end gratuity. Medical benefits and annual leave will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website on or before 18 November 2018. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.

Employment TypeFull-time
Career LevelLead (more than 10 years)
Education LevelBachelor
LanguageEnglish, Cantonese, Mandarin (Putonghua)
Hong Kong Trade Development Council (HKTDC)Hospitality, Food and Beverage

38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong

directions_walk14 mins walk from Wan Chai Station