Hong Kong Express Airways

Supervisor, Product Development

Hong Kong Express Airways
Full Time
Junior (less than 3 years)
Bachelor
English, Cantonese, Mandarin (Putonghua)

Job Description

Supervisor, Product Development

Location: Hong Kong

Role and Responsibilities:

  • Manage customer opinion of products through their development cycle and through the Guest Journey
  • Testing of products in focus groups and receiving, interpreting and presenting feedback.
  • Work with other teams (Ancillary and Marketing) to adjust HK Express product portfolio, design & collaboration options until they reach maturity
  • Assess gaps in the market place to find niches to market new products in
  • Work with market researchers to identify how to reflect a brands attributes in a new product to be launched or an existing product to be re-launched
  • Ensure customer value and satisfaction with all products
  • Take to market plans for new and existing ancillary products such as u-first
  • Work cross-functionally within Commercial to create a formalised work flow of promotion and offer-building
  • Work with U-Fly Holidays to create a formalised work flow of promotion and offer-building
  • Creation of plans for the marketing and promotion of existing and yet-to-be launched products
  • New business initiatives and development with partners to get maximum benefit – i.e. creating a package of offers to entice customers to utilise the services and partners we have.
  • Support ad-hoc projects as assigned
  • Regular reporting and analysis

Qualifications:

  • Degree holder in business or similar
  • Minimum 4-year experience in a FMCG or retail environment
  • Significant knowledge and understanding of product development, business development and project management
  • Excellent command of English and Chinese – Cantonese and Mandarin (both spoken and written)
  • Creative and versatile, proactive and independent, strong communications and presentation skills
  • Proficient in MS Word, Excel, Powerpoint and Chinese Word Processing
  • Willing to travel locally as required

Desirable Qualities:

  • Ability to meet tight deadline and work under pressure
  • Experience with LCC's in Asia or beyond
  • Mandarin, Cantonese and English

Technical Skills

  • Branding
  • Business Development
  • Corporate Communications
  • FMCG
  • Marketing
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Word
  • Product Development