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Head of Campaign Analytics - Fintech



Job Description

New virtual bank is searching for Head of Campaign Analytics to lead the growth of their analytics team.

Your new company

This company is a virtual bank located here in Hong Kong. They have a long established history in Hong Kong and Asia and have created a new business to address a new part of the market.

Your new role

Reporting to the Executive Director, CRM you will be instrumental in helping create key insights through campaign analytics. The role duties will include:

  • Designing and implementing a campaign marketing automation technology that will allow to best target customers and to provide customers with the best experience
  • Being hands on in creating and managing campaigns but also managing a team to complete the campaign generation and completion
  • Work with senior stakeholders to drive a data-driven mindset across the business
  • Ensure that all projects related to campaign management are planned effectively and goals laid out are met

What you'll need to succeed

To be successful in this role it is important to have a strong analytical mind set as well as senior experience working with stakeholders to drive a data mindset. In addition to this mindset you should also have:

  • Bachelor or Masters degree in Maths or Stats
  • 8+ years of progressive data and campaign analytics experience
  • Experience in CRM projects and data quality projects as well. As not all the data you use will be easily accessible and clean and you may need to set up data pipelines
  • Experience in implementing a campaign management system from scratch

What you'll get in return

This is the opportunity to join a new industry at the beginning. You will have the opportunity to work with a new team of highly motivated and technically very strong teammates who are passionate about creating the best experience for their customers.

What you need to do now

If you're interested in this role, click "apply now" or for more information and a confidential discussion this role or to find out more about IT and Digital opportunities contact Riley King at +852-2230-7902 [email redacted, apply via Jobable] Follow Hays for the most up-to-date career advice and insights on the world of work:

Employment TypeFull-time
Education LevelNone
LanguageEnglish, Cantonese
HaysHuman Resources and Recruitment