Hang Seng Bank

Assistant Customer Propositions Marketing Manager (Emerging Affluent)

Hang Seng Bank
Full Time
Intermediate (3-6 years)
English, Cantonese

Job Description

Assistant Customer Propositions Marketing Manager (Emerging Affluent)

Assistant Customer Propositions Marketing Manager (Emerging Affluent)


Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager (Emerging Affluent).

Principal responsibilities:
  • Assist in formulating segment marketing strategies to build customers' portfolio and enhance customer relationships for various Customer Propositions
  • Implement cost-effective marketing campaigns / events to sustain portfolio growth and enhance customer experience
  • Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes, in particular, for growth of Insurance Business
  • Conduct post-programme evaluation for continuous improvement
  • University degree in Marketing, Business Administration or a related discipline
  • Minimum of 5 years' experience in marketing, with knowledge of insurance and banking products preferred
  • Solid experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
  • Resilience, with good communication, interpersonal and project management skills
  • Strong self-motivation, with the ability to work independently and under pressure
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
e-mail: recruit08@hangseng.com

Technical Skills

  • Corporate Communications
  • Costing
  • Customer Service
  • Marketing
  • Marketing Campaigns
  • Project Management