Assistant Customer Propositions Marketing Manager (Affluent)

Full-time
Intermediate (3-6 years)

Technical Skills

  • Corporate Communications
  • Costing
  • Customer Service
  • Event Management
  • Futures
  • Marketing
  • Marketing Campaigns
  • Project Management

Job Description

Assistant Customer Propositions Marketing Manager (Affluent)


Assistant Customer Propositions Marketing Manager (Affluent)

Marketing

Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager (Affluent).

Principal responsibilities:
  • Assist in formulating segment marketing strategies / to build customers' portfolio and enhance customer loyalty for various Customer Propositions
  • Implement cost-effective marketing campaigns / customer events, to sustain portfolio growth and enhance customer experience
  • Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes
  • Monitor program progress / effectiveness and conduct post-program evaluation for future improvement
Requirements:
  • University degree in Marketing, Business Administration or a related discipline
  • Minimum 3 years' experience in marketing, with knowledge of banking / event management or investment products preferred
  • Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
  • Resilience, with good communication, interpersonal and project management skills
  • Strong self-motivation, with the ability to work independently and under pressure
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
(Candidates with less experience may be considered as Customer Propositions Marketing Officer (Affluent).)
e-mail: [email redacted, apply via Jobable]
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Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
LanguageEnglish, Cantonese