Hang Seng Bank

Assistant Customer Propositions Marketing Manager (Affluent)

Hang Seng Bank
Full Time
Intermediate (3-6 years)
English, Cantonese

Technical Skills

  • Costing
  • Customer Service
  • Marketing
  • Marketing Campaigns
  • Project Management

Job Description

Assistant Customer Propositions Marketing Manager (Affluent)

Assistant Customer Propositions Marketing Manager (Affluent)


Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager (Affluent).

Principal responsibilities:
  • Assist in formulating segment marketing strategies to build customers' portfolio and enhance customer loyalty for various Customer Propositions
  • Implement cost-effective marketing campaigns / events, in particular to High Net-worth Individuals, to sustain portfolio growth and enhance customer experience
  • Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes
  • Conduct post-programme evaluation for continuous improvement
  • University degree in Marketing, Business Administration or a related discipline
  • Minimum of 5 years' experience in marketing, with knowledge of banking products preferred
  • Solid experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
  • Resilience, with good communication, interpersonal and project management skills
  • Strong self-motivation, with the ability to work independently and under pressure
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
e-mail: recruit08@hangseng.com