Central Marketing Manager (Analytics)

Senior (6-10 years)


Technical Skills

  • Analytics
  • CRM
  • Management Reporting
  • Marketing
  • Mathematics
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft SQL Server
  • MySQL
  • SQL
  • Statistics

Job Description

Central Marketing Manager (Analytics)


  • Lead group level analytics projects and provide regular management reports
  • Behavioral and database marketing planning
  • Drive key KPI & insight for formulation of CRM tactics & assessment of program performance
  • Support local data analyst on data issues and help articulate/evaluate analytics requirements
  • Compile market intelligence with the support of local team and provide key insight
  • Support data processing and analysis of various digital marketing programmes across portfolios


  • Degree holder in statistics, mathematics, science or related business discipline
  • 8+ year experience in marketing analytics
  • Experience working with large volume data, including mining, segmentation or decision support services
  • Capable of visualising data using new and innovative ways of presenting data
  • MS SQL Server Stored Procedure skills are a must
  • Experience working with database (e.g. MSSQL Server, Oracle or MySQL), using Powered BI, advanced MS Excel and PowerPoint, and other data visualization tools
  • Good communication and presentation skills with the ability to explain complex data findings to management in a clear, concise and exciting way
  • Possess exceptional attention to details, intuitive and able to deliver accurate, relevant and insightful results
  • Excellent communication skills in English and Chinese, both written and spoken
  • Candidate with less experience will be considered for Assistant Manager – Central Marketing (Analytics)
Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
Hang Lung PropertiesReal Estate and Property Services

Standard Chartered Bank Building, 4-4A Des Voeux Rd Central, Central

directions_walk6 mins walk from Central Station