Channel Marketing Manager

Intermediate (3-6 years)

Technical Skills

  • Branding
  • Channel Marketing
  • Corporate Communications
  • Customer Service
  • Life Insurance
  • Marketing
  • Product Development
  • Sales

Job Description

Channel Marketing Manager

The Job

  • Execute launch plans for new product initiatives and work closely with major stakeholders to develop an effective media plan
  • Formulate always-on content marketing strategy to align with an overall business objective; positioning and messaging needs to work and integrate with departments like Branding, sales, product development and customer service
  • Develop and maintain innovative sales and marketing tools to communicate value proposition by collaborating with product manager to ensure positioning and output consistency across the company product portfolio
  • Provide marketing support to distribution channels to deliver sales objectives
  • Liaise and manage external agencies and suppliers to ensure the smooth running of marketing projects

The Person

  • Degree holder preferably in communications, marketing, business/language or related discipline
  • 4-6 years’ experience in channel marketing/agency development/bancassurance, gained with sizable life insurers
  • Sound knowledge of life insurance products
  • Excellent communication and presentation skills
  • Good command of English and Chinese, both spoken & written

We offer 5-day works, 20-22 annual leaves, excellent learning & development opportunities and an attractive package to the right candidate. Interested parties please send your full resume with current & expected salary, education and working experience to Human Resources Department (1/F FWD Financial Centre, 308 Des Voeux Road Central, Hong Kong) or email to or fax to 28503838.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
LanguageEnglish, Cantonese