Assistant Vice President/Vice President, Customer Engagement

Senior (6-10 years)


Technical Skills

  • Agile
  • Analytics
  • Business Strategy
  • Marketing
  • Product Development
  • Project Management
  • Sales
  • Social Media
  • Stakeholder Management

Job Description

Assistant Vice President/Vice President, Customer Engagement

Location: Hong Kong

DBS. Living, Breathing Asia.

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for eight consecutive years from 2009 to 2016.


  • Formulate sales and acquisition strategy
  • Drive digital customer acquisition for banking/wealth management including organic and paid media (network buy, search social media)
  • End to end campaign design implementation and management
  • Track and monitor campaign performance
  • Build ecosystems and partnerships to drive acquisition and enhance customer value proposition
  • Work with sales, marketing and product teams to achieve business objectives
  • Monitor competitor activities and respond to market changes
  • Keep abreast of industry and regulatory developments to ensure alignment of business strategy
  • Data analytics and customer insights to develop relevant campaigns


  • University degree in Business/Marketing
  • Product development, marketing, digital acquisition experience preferably in banking field
  • At least 8 years experience 
  • Excellent interpersonal and project management skills, familiar with agile approach is preferred
  • Excellent stakeholder management skills  
  • Strong business and marketing sense
  • Sound knowledge on banking products
  • Solid communication skills in English and Chinese


pply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese