Dairy Farm International

Senior Brand Manager, Product - Corporate Brand Food & Non-Food

Dairy Farm International
Full Time
Lead (more than 10 years)
English, Cantonese

Job Description

Senior Brand Manager, Product - Corporate Brand Food & Non-Food

Location: Quarry Bay 鰂魚涌

Dairy Farm is a leading pan-Asian retailer operating over 6,500 outlets, and employing over 180,000 people across 11 countries. Dairy Farm’s total annual sales exceeded US$17 billion and has a customer base of over 1 billion consumers across its highly diversified businesses. The Group operates supermarkets, health and beauty stores, convenience stores, home furnishings stores and restaurants under well known brands ranging from Wellcome and Mannings, to 7-Eleven, and IKEA. With such a broad offering and wide geographic reach, we welcome applications from candidates with a passion for retail, and a pioneering spirit to join our expanding team.

Senior Brand Manager, Product - Corporate Brand Food & Non-Food

Report to the Corporate Brand Director, this position will be responsible for managing the brand development of the corporate brands program in Food, Non-product, Healthy & Beauty products development in Food format stores.

The Job

  • Identify and drive new business opportunities by analyzing internal and external data on global consumer and product trends of key categories
  • Work with Product Development team to bring the product ideas to launch
  • Development of unique, differentiated, winning brand concepts based on consumer insight / need states learned from the consumer interviews
  • Sell the project ideas to each Individual Business Units and closely work with them to ensure smooth product launch
  • Work with Brand Activation Team to develop effective brand building strategies, promotional plans and marketing activities for corporate brands and sub-brands to achieve targeted business growth
  • Development of growth strategies on existing brands, target to hit top 3 brand in the category
  • Conduct consumer research / interviews to understand the consumer insights of the assigned categories
  • Work with internal and external design agencies to ensure good delivery of product concepts and marketing material copy creation for packaging and product design

The Person

  • University degree in Marketing or Business related discipline
  • Minimum 12 years of sales & marketing experience gained in FMCG sector,
  • Solid experience on brand management, new product development, and business analysis
  • Willing to travel occasionally on assigned projects in the Asia region
  • Proactive, good team player with strategic and analytical thinking
  • Possess excellent communication and interpersonal skills, able to build relationship internally and externally
  • Fluent in spoken and written English and Chinese
  • Strong writing skills and creativity

Technical Skills

  • Brand Management
  • Branding
  • FMCG
  • Graphic Design
  • Interviews
  • Marketing
  • Product Design
  • Product Development
  • Sales