Digital Marketing Manager

Senior (6-10 years)


Technical Skills

  • Branding
  • Budgets
  • Content Marketing
  • CSS
  • Digital Media
  • e-commerce
  • HTML
  • Image Editing
  • Marketing
  • PR
  • Project Management
  • Sales
  • SEO

Job Description

Digital Marketing Manager

Location: Shatin 沙田

Working at the IKEA Group means that you are part of an inspiring, fun and fast-paced environment. We’re the world’s largest home furnishing retailer, with 135,000 co-workers and operations in 43 countries. We offer exceptional career and learning possibilities at IKEA. Our co-workers are encouraged to try different roles, and many change between functions and countries several times in their careers. You can design your own career path according to your development plan and future goals. We believe in every co-worker’s ability to develop. Because as you grow, IKEA grows too.

Digital Marketing Manager


  • Develop a country IKEA web presence strategy and plan that covers content, communication, tools and resources on the IKEA website, all digital platforms/devices and social media;
  • Lead the digital team to implement full plan and secure efficient and effective integration and optimization of all IKEA communication and commercial activities present on the web;
  • Establish, monitor and maintain the web channel operations/releases, i.e. content, tools, functionality, in line with the global web channel on the IKEA website and all digital platforms/devices;
  • Define and manage local projects and liaise with the global web organization to secure integration;
  • Secure the implementation of the country social media strategy together with other functions (e.g. external communication, commercial PR) and the implementation of IKEA catalogue strategy;
  • Define governance (e.g. who does what?) and manage processes and web-related brief cycles (especially those related to content creation). The brief cycle includes receiving briefs, defining the competences needed to execute the brief (e.g. technical, usability, communication), providing solutions and managing implementation;
  • Responsible for budget management and co-operate with all functions involved in the execution of the marketing and commercial plans, especially in the dimensions of content creation and optimization, content management and media synergies and usability;
  • Develop and monitor media plans – work closely with agencies to create competitive media advantages for the brand and develop out integrated and valuable media plan
  • Working closely with external working partners, e.g. media agency, web agency, social media agency etc, for owned, earned and paid digital media
  • Working closely with internal partners, e.g. Online Sales team, Store, IT, Sales team etc, to plan and support the marketing activities and campaigns
  • Monitor consumer behaviors and trends in relation to digital media to create relevant insights for all stakeholders;


  • Degree holder in Marketing with 8+ years of experience in Marketing / Mass Media / Business Administration and experience covering areas such as SEM, SEO, online marketing, social media and mobile communication;
  • Strong analytical, strategic and creative-thinking skills and capable in creating and expressing statistical and communication insights;
  • Up-to-date knowledge of global marketing trends, online technologies and applications (e.g. search, social, mobile & e-commerce);
  • An energetic team player who is self-motivated, creative, attention to details, able to work under pressure and enjoying achieving business results in a dynamic environment;
  • Good knowledge of content and site management systems/image editing software used and basic code knowledge and a good understanding of HTML, CSS;
  • Demonstrate the ability in project and process management;
  • Exceptional presentation and communication skills in Chinese and English;
  • Passionate about retailing industry in home furnishing, IKEA Values and digital landscape.

To understand more about IKEA, please visit our company website at

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only.  It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment.  The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized.  Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department.

Applicants not heard from us within six weeks may consider their applications filed for future reference.

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
Dairy Farm InternationalRetail and e-commerce

11/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong

directions_walk4 mins walk from Quarry Bay Station