Dairy Farm International

Brand Manager, Product

Dairy Farm International
Full Time
Lead (more than 10 years)
Bachelor
English, Cantonese

Job Description

Brand Manager, Product

Location: Quarry Bay 鰂魚涌

Dairy Farm is a leading pan-Asian retailer operating over 6,500 outlets, and employing over 180,000 people across 11 countries. Dairy Farm’s total annual sales exceeded US$17 billion and has a customer base of over 1 billion consumers across its highly diversified businesses. The Group operates supermarkets, health and beauty stores, convenience stores, home furnishings stores and restaurants under well known brands ranging from Wellcome and Mannings, to 7-Eleven, and IKEA. With such a broad offering and wide geographic reach, we welcome applications from candidates with a passion for retail, and a pioneering spirit to join our expanding team.

Brand Manager, Product

Report to the Senior Brand Manager under Corporate Brand, this position will be responsible for managing the brand development of the corporate brands program in Food, Non-product, Healthy & Beauty products development in Food format stores.

The Job

  • Conduct consumer research / interviews to understand the consumer insights of the assigned categories
  • Development of unique, differentiated, winning brand concepts based on consumer insight / needstates learned from the consumer interviews
  • Work with internal and external design agencies to ensure good delivery of product concepts and marketing material copy creation for packaging and product design
  • Work with Brand Activation Team to develop effective brand building strategies, promotional plans and marketing activities for corporate brands and sub-brands to achieve targeted business growth
  • Development of growth strategies on existing brands, target to hit top 3 brand in the category
  • Identify and drive new business opportunities by analyzing internal and external data on global consumer and product trends of key categories

The Person

  • University degree in Marketing or Business related discipline
  • Minimum 10 years of marketing experience gained in FMCG sector, Health & Beauty background will be a definite advantage
  • Solid experience on brand management, new product development, and business analysis
  • Willing to travel occasionally on assigned projects in the Asia region
  • Proactive, good team player with strategic and analytical thinking
  • Possess excellent communication and interpersonal skills, able to build relationship internally and externally
  • Fluent in spoken and written English and Chinese
  • Strong writing skills and creativity

Technical Skills

  • Brand Management
  • Branding
  • FMCG
  • Interviews
  • Market Research
  • Marketing
  • Product Design
  • Product Development