Officer, Card Growth & Cobrand Partnership

Dah Sing Financial Group
Full Time
Junior (less than 3 years)
Bachelor
English, Cantonese

Job Description

Officer, Card Growth & Cobrand Partnership

Reporting to Manager, Card Growth & Cobrand Partnership, you will be responsible for assisting the growth of Dah Sing Bank credit card portfolio through effective business and marketing strategies to deliver business performance in terms of net customer growth, cobrand partnership management and new product delivery

Responsibilities

  • Assist to acquire new credit cardholders via product development and programs implementation
  • Coordinate with internal parties, partners, or vendors to deliver marketing campaigns in a quality and timely manner
  • Cooperate with different channels such as internet, telesales and branches to monitor and manage their performance on card acquisition
  • Liaise with advertising agency and to produce quality marketing collateral including webpage maintenance
  • Monitor campaign response and prepare the program result tracking
  • Support administrative tasks for the department

To meet the challenge, you should have the following qualifications and attributes:

  • Degree holder preferably in Business Administration or Marketing
  • Minimum 2 years of working experience in Marketing
  • Experience on product management of retail banking or credit card products is preferable
  • Good team player and detail oriented
  • Able to work under pressure and tight schedule.
  • Good command of written and spoken English and Chinese


Please note that only shortlisted candidates will be notified. 


Technical Skills

  • Advertising
  • Marketing
  • Product Development
  • Product Management