HK - GCB - Vice President, Marketing Communication

Full Time
Junior (less than 3 years)

Job Description

HK - GCB - Vice President, Marketing Communication

Location: APAC-HKG-Hong Kong-Hong Kong

  • Responsible for strategic planning and implementing the advertising & promotion campaigns for the franchise marketing related initiatives
  • Responsible for through the line brand management as to uplift the brand awareness and preference, and ensuring the advertising and communications are align with regional/global direction
  • Work closely with different business units to formulate effective marketing communication strategies and campaigns
  • Managing advertising and media agencies, work with them for smooth service delivery to support various marketing functions
  • Marketing budget management
  • Manage a team of marketing professionals and work with different functions in the company

Technical Skills

  • Advertising
  • Brand Awareness
  • Brand Management
  • Branding
  • Budgets
  • Corporate Communications
  • Marketing