Citibank

HK - GCB - Vice President, Marketing Communication

Citibank
Full Time
Lead (more than 10 years)
Bachelor
English, Cantonese

Job Description

HK - GCB - Vice President, Marketing Communication

Location: APAC-HKG-Hong Kong-Hong Kong

  • Responsible for strategic planning and implementing the advertising & promotion campaigns for the franchise marketing related initiatives
  • Responsible for through the line brand management as to uplift the brand awareness and preference, and ensuring the advertising and communications are align with regional/global direction
  • Work closely with different business units to formulate effective marketing communication strategies and campaigns
  • Managing advertising and media agencies, work with them for smooth service delivery to support various marketing functions
  • Marketing budget management
  • Manage a team of marketing professionals and work with different functions in the company

Qualifications

  • University graduate with at least 12 years or above marketing/advertising agency experience; Candidate with less experience would be considered as AVP
  • Assertive, with strong people skills to manage team, internal customers and external vendors
  • Able to work under pressure and tight timeline and result oriented
  • Adaptive to dynamic and fast changing environment
  • Good coaching, presentation and inter-personal skills
  • Good command of written and spoken English and Chinese

Technical Skills

  • Advertising
  • Brand Awareness
  • Brand Management
  • Branding
  • Budgets
  • Corporate Communications
  • Marketing