Citibank

HK - GCB - Manager - Cards Usage and Rewards

Citibank
Senior (6-10 years)
Bachelor
English, Cantonese

Job Description

HK - GCB - Manager - Cards Usage and Rewards

Location: APAC-HKG-Hong Kong-Hong Kong

  • Formulate business strategies on card usage to achieve business goals and maximize business return
  • Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments
  • Organize and implement effective Card Usage campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience
  • Develop and implement usage channel strategies to heighten campaign awareness
  • Maximize the efficiency of merchant partnership/events for CAST deployment in driving quality NTB customers
  • Drive profit margins and enhance business practice through better negotiations with 3rd party vendors and merchant partners and internal parties’ liaison
  • Monitor CAST acquisition MIS to keep track of acquisition KPIs
  • Prepare marketing proposal, agency briefs and on time program evaluations
  • Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend

Qualifications

  • University graduate
  • Minimum of 7 years or above solid marketing experience in banking/card industry
  • Sound knowledge and practical marketing experience in credit card industry
  • Experience with credit card channel knowledge is preferred
  • Analytical and sensitive to numbers
  • Excellent interpersonal skills
  • Highly organized and independent with strong initiatives
  • Strong supervisory skill and ability to give direction, training and guidance to subordinates
  • Fast thinking with creative and determined mind
  • Excellent communication and presentation skills
  • Good command of written and spoken English and Chinese

Technical Skills

  • Customer Service
  • Data Mining
  • Marketing
  • Training