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HK - GCB - AVP, Digital Acquisition

Senior (6-10 years)


Technical Skills

  • Analytics
  • Costing
  • Marketing
  • Marketing Campaigns
  • Sales

Job Description

HK - GCB - AVP, Digital Acquisition

Location: APAC-HKG-Hong Kong-Hong Kong

  • Lead a sub team to achieve digital acquisition target
  • Formulate business and media strategies on digital acquisition to achieve business goals
  • Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
  • Analyze & utilize MIS data to make recommendations to improve overall strategies
  • Use web analytics to improve the efficiency and CPA (cost per acquisition)
  • Work closely with internal and external partners to ensure smooth implementation of campaigns
  • Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
  • Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
  • Work with digital agency for creative optimization (A/B testing)


  • Bachelor Degree holder
  • At least 8 years’ experience in performance marketing, with banking, insurance background is a plus
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Ability to work under pressure and meet pressing deadline
  • Excellent written in English and Chinese and fluent spoken English
Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelNon-specified
LanguageEnglish, Cantonese
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station