HK - GCB - AVP, Digital Acquisition

Location: APAC-HKG-Hong Kong-Hong Kong

• Lead a sub team to achieve digital acquisition target
• Formulate business and media strategies on digital acquisition to achieve business goals
• Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
• Analyze & utilize MIS data to make recommendations to improve overall strategies
• Use web analytics to improve the efficiency and CPA (cost per acquisition)
• Work closely with internal and external partners to ensure smooth implementation of campaigns
• Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
• Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
• Work with digital agency for creative optimization (A/B testing)

Qualifications

• Bachelor Degree holder
• At least 8 years’ experience in performance marketing, with banking, insurance background is a plus
• Strong business acumen and analytical ability
• Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
• Ability to work under pressure and meet pressing deadline
• Excellent written in English and Chinese and fluent spoken English